20.500.12556/RUNG-6611
Analiza vinskega turizma kot priložnost za vinarje vinorodnega okoliša slovenska Istra
diplomsko delo
ANALYSIS OF WINE TOURISM AS AN OPPORTUNITY FOR WINERIES OF THE WINE-GROWING ENVIRONMENT SLOVENIAN ISTRIA
Vinski turizem je hitro rastoča ekonomska panoga, ki bi jo glede na geografske danosti slovenske regije in kakovost pridelanega vina bilo vredno ne samo izkoristiti, temveč tudi poglobiti. V diplomski nalogi predstavljamo in preučujemo vinarstvo ter vinogradništvo v povezavi s turizmom v Sloveniji, s poudarkom na okolišu slovenska Istra. Pod drobnogled vzamemo konzorcij Vin Istre in društvo Vinol, kjer izpostavljamo tako dobre prakse, kakor pomankljivosti. Osredotočimo se na vinske festivale, njihov pomen, s poudarkom na festival maceriranih belih vin Orange Wine Festival Izola. Dotaknemo se tudi svetovnih trendov vinske panoge ter kakšen je bil vpliv pandemije Covid-19 na vinski turizem. V diplomski nalogi predstavljamo podjetje Vina Zaro, njegove začetke in možnosti razvoja za prihodnost. Rdeča nit diplomske naloge je iskanje že delujočih dobrih praks in trendov, ki bodo pripomogle k spremembi odnosa do vinskega turizma in odkrivanju novih aktivnosti za razvoj le-tega. Zavedamo se potrebe po mednarodnosti in zgledovanju po tujih uveljavljenih praksah, vendar prepoznamo jedro razvoja tudi v odnosu do mednarodnih potrošnikov, v lokalnih sortah grozdja, reinterpretaciji tradicionalnih pridelovalnih tehnikah, vrednotenju lastne kulturne dediščine, razširitvi ekološke pridelave in spodbujanju interakcije med različni turističnimi panogami.
Wine tourism is an evolving field and the forecast for the future is, based on the richness of the natural territory and the high quality of wines produced, likewise promising. In the diploma thesis we present and study winemaking and viticulture in connection with tourism in Slovenia, with an emphasis on the environment of Slovenian Istria. We take a closer look at the consortium of Istrian Wines and the Vinol association, where we highlight both good practices and shortcomings. We focus on wine festivals, their importance with an emphasis on the macerated white wine festival called Orange Wine Festival Izola. We also touch on global trends in the wine industry and the impact of the Covid-19 pandemic on wine tourism. In the diploma thesis we present the company Vina Zaro, its beginnings and development possibilities for the future. The red thread of the diploma thesis is the search for existing good practices and trends that will help change the attitude towards wine tourism and discover new activities for its development. We are aware of the need for internationality and following the established foreign practices, but we also recognize the core of development in relation to international consumers, in local grape varieties, reinterpretation of traditional production techniques, evaluation of own cultural heritage, expansion of organic production and promotion of interaction between different tourism industries.
diplomske naloge
vinski turizem
slovenska Istra
vinski festivali
blagovne znamke
Slovenija
vinarstvo Zaro
udomačene sorte
wine tourism
Slovenian Istra
wine festival
winery Zaro
indigenous grapes.
true
true
false
M. Zaro
Slovenski jezik
Angleški jezik
Diplomsko delo/naloga
2021-06-24 14:46:48
2021-10-07 09:54:46
2023-06-09 03:43:56
0000-00-00 00:00:00
2021
0
Nova Gorica
2021
Nova Gorica
X, 38 str.
0000-00-00
NiDoloceno
NiDoloceno
NiDoloceno
0000-00-00
0000-00-00
0000-00-00
76276995
634.8+663.2
URN:SI:UNG:REP:NECAVP9T
http://repozitorij.ung.si/IzpisGradiva.php?id=6611
1
https://repozitorij.ung.si/Dokument.php?lang=slv&id=22935
Matej_Zaro.pdf
Matej_Zaro.pdf
1
EC6F377309EC67A88048C62B1E616560
4196dc9768039d383c69d994c4bddabda17a1e2bc69604e685491d15133eb7be
be062634-05cf-11ee-9c48-5ef991fed68f
https://repozitorij.ung.si/Dokument.php?lang=slv&id=22404
Fakulteta za vinogradništvo in vinarstvo
0
0
0