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Statistical analysis of European digital strategies in times of crisis
Šaza Babić, 2020, undergraduate thesis

Abstract: Preparation and communication are essential in times of crisis. I was motivated to choose this topic by recent events in the world caused by the COVID 19 virus, which has affected every sphere, from the economy to human relations. However, tough times can be an opportunity to set brands apart from their competition. It is important, though, that they use marketing as a tool to create empathy, as this is the principle of reciprocity. Only in this way they can gain their trust, keep them loyal to the brand and be connected to it. The thesis describes the importance of a well and properly prepared digital strategy that every company should have if a crisis were to occur again.
Found in: osebi
Keywords: Crisis, communication, COVID 19, strategy.
Published: 18.11.2020; Views: 1227; Downloads: 78
.pdf Fulltext (580,30 KB)

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