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1.
Razvoj in trženje mobilne aplikacije za pomoč pri izbiri nosilke za dojenčka
Mojca Drobič, 2019, undergraduate thesis

Abstract: Nosilke za nošenje dojenčkov so postale svetovni trend, čemur sledi bogata izbira modelov nosilk različnih proizvajalcev. Namen razvoja in trženja mobilne aplikacije za pomoč pri izbiri nosilke za dojenčka je izobraževanje potrošnikov (mladih staršev) o merilih, ki so ključni pri izbiri nosilke. Cilj naloge je razviti mobilno aplikacijo, ki vodi uporabnika pri izbiri nosilke za dojenčka, z omejevanjem nabora nosilk na tiste, ki bi jim lahko ustrezale na podlagi starosti dojenčka. Mobilna aplikacija na osnovi vhodnih podatkov ponudi za vsako starostno skupino dva nabora ergonomskih nosilk, v enem naboru so nosilke, ki so uvrščene v nabor na podlagi lastnosti, ki jih predpiše proizvajalec, v drugem naboru pa so nosilke, ki so jih uvrstile na seznam svetovalke spletne trgovine mojŠkratek, na podlagi preizkušanja nosilk z več sto dojenčki. V diplomski nalogi je opisana podporna mobilna tehnologija, s poudarkom na razvoju mobilnih aplikacij s pomočjo agilne skram (angl. Scrum) metodologije. Sledi navedba dejstev o ergonomskem nošenju in ergonomskih pripomočkih za nošenje dojenčkov ter predstavitev mobilne aplikacije, ki je bila razvita na podlagi zahtev, pridobljenih z anketiranjem staršev. Predstavili smo tudi rezultate anket, s katerimi smo ocenili uspešnost mobilne aplikacije po preizkusnem obdobju 30 dni. Izkazalo se je, da je mobilna aplikacija učinkovito izobraževalno sredstvo, vendar ne more nadomestiti fizičnega pristopa usposobljene osebe, za oceno ustrezne ergonomske podpore dojenčka v nosilki. Za vstop mobilne aplikacije na trg smo pripravili poslovni načrt, v katerem smo opisali predvideno poslovno pot mobilne aplikacije.
Found in: ključnih besedah
Summary of found: ...skram metodologija, nošenje ergonomske nosilke za dojenčka, Android, programska oprema, mobilna aplikacija, poslovni načrt, trženje...
Keywords: Agilna skram metodologija, nošenje ergonomske nosilke za dojenčka, Android, programska oprema, mobilna aplikacija, poslovni načrt, trženje
Published: 16.09.2019; Views: 1113; Downloads: 58
.pdf Fulltext (1,90 MB)

2.
ASSESSMENT OF THE FEASIBILITY OF A MOBILE APP AIMED FOR THE PROMOTION OF A COMPANY
Hao Jiang, 2020, undergraduate thesis

Abstract: For a newly established company, one of the most important issues is to promote its own products and/or services. How to survive among many competitors is a problem, which is worthy of attention. With the popularity of mobile devices, the networks, information and digital society has been established, where global e-commerce has been improved and developed. In this society, for a new company it is highly desirable to use e-commerce promotion methods, which include making a mobile application. However, there is still an open question whether a mobile app can be used as an efficient e-commerce promotion method. In this thesis first an app has been developed for connecting the users and suppliers of musical instruments. All the users are able to share their homemade videos while playing musical instruments and exchange thoughts with all the users. At the same time, all the musical instruments related products can be merchandized between the users and merchant. Then we addressed two issues after the app has been tested: 1. For a startup, is it worth developing a product-related app? 2. In the process of using the app, what kind of attitude is the user taking on the internal product advertisement? An experiment has been set up in which 30 participants were randomly selected. Their behavior has been monitored for one month and the obtained data have been analyzed. The main result of the analysis is that 70% of the participants believe that developing an app brings certain benefit to the company. The remaining 30% of the participants think that they would love to continue to use the app after the experiment. At the same time, they have a certain interest in product advertising in the app.
Found in: ključnih besedah
Summary of found: ... Android smartphone app, company promotion, e-commerce, sampling analysis,...
Keywords: Android smartphone app, company promotion, e-commerce, sampling analysis, app development.
Published: 28.10.2020; Views: 242; Downloads: 13
.pdf Fulltext (918,26 KB)

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