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51.
Converting apprehensive customers to willing customers : building trust in online shopping arena
Saibal K. Pal, 2017, izvirni znanstveni članek

Opis: This study focuses on knowing about the factors that can affect the trust levels of the consumers involved in online shopping. Trust has been identified as a prominent factor that ultimately leads to the transformation of the apprehensive customers into willing customers. The role of website design features and portal affiliation is tested regarding their impact in affecting the trusting beliefs of the customers. Structural Equation Modeling (SEM) was put to use to do the statistical testing on the data collected through students of tier III city of India. The results showed that the website design features have an important role to play in affecting the trusting beliefs of the people whereas portal affiliation didn’t have much of a role. The study implies that the website managers must focus on their design features if they want to gain the trust of their customers. The portal affiliation wouldn’t be fruitful in the case of a student at least. Better shoppers amongst students must be attracted towards portals through innovative designs and features.
Ključne besede: online shopping, building trust, website design features, portal affiliation, structural equation modelling, theory of reasoned action
Objavljeno v RUNG: 01.04.2021; Ogledov: 1791; Prenosov: 0
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52.
A game-theoretical model of the landscape theory
Michel Le Breton, Alexander Shapoval, Shlomo Weber, 2021, izvirni znanstveni članek

Ključne besede: landscape theory, landscape equilibrium, blocs, gradual deviation, potential functions, hedonic games
Objavljeno v RUNG: 16.03.2021; Ogledov: 1897; Prenosov: 0
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The Sounds of Balázs's Cinema
Eszter Polonyi, predavanje na tuji univerzi

Ključne besede: film studies, media studies, sound studies, early film theory, Weimar film, authorship studies
Objavljeno v RUNG: 14.12.2020; Ogledov: 2076; Prenosov: 0
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56.
'The Tragedy is Anatomical': Microscopes and Faces in Jean Epstein and Béla Balázs
Eszter Polonyi, prispevek na konferenci brez natisa

Ključne besede: film theory, media studies, science and technology studies, silent cinema, biology
Objavljeno v RUNG: 11.12.2020; Ogledov: 2285; Prenosov: 0
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57.
Animal-Battle Films and Political Agitation in early-1930s Cinema Theory
Eszter Polonyi, prispevek na konferenci brez natisa

Ključne besede: art history, media studies, Central European avant-garde art, biology, critical theory
Objavljeno v RUNG: 11.12.2020; Ogledov: 2351; Prenosov: 0
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58.
Gesture as practice of theory in Balázs and Benjamin
Eszter Polonyi, prispevek na konferenci brez natisa

Ključne besede: film theory, Lebensreform movement, critical theory, Weimar cinema
Objavljeno v RUNG: 11.12.2020; Ogledov: 2267; Prenosov: 0
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59.
Seeing words on the screen, Béla Balázs, "Fraeulein Else" and the emergence of the film script
Eszter Polonyi, prispevek na konferenci brez natisa

Ključne besede: film history, sound transition, Elizabeth Bergner, film theory, history of medicine
Objavljeno v RUNG: 11.12.2020; Ogledov: 2289; Prenosov: 0
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60.
Béla Balázs Today: Medium or Apparatus?
Eszter Polonyi, prispevek na konferenci brez natisa

Ključne besede: media theory, film theory, Soviet montage
Objavljeno v RUNG: 11.12.2020; Ogledov: 2108; Prenosov: 0
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