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Title:Učinek menjave embalaže izdelkov izbranega podjetja
Authors:Vodopivec, Sara (Author)
Faganel, Armand (Mentor) More about this mentor... New window
Files:.pdf Sara_Vodopivec.pdf (1,39 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Tipology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:V podjetju dajejo vedno večji poudarek pospeševanju prodaje in marketingu ter temu primerno namenjajo tudi vedno več denarnih sredstev. Danes ni več najpomembneje, kakšen izdelek prodajaš, temveč le, ali ga znaš prodati. Vedno bolj postaja pomemben tudi videz embalaže in ne samo izdelek, ki je v njej. Embalaža mora biti privlačna za kupca in ga mora pritegniti ter privabiti v nakup. V diplomskem delu smo predstavili pospeševanje prodaje, pomen embalaže, podjetje Fructal in njegove izdelke, menjavo embalaže dvema izdelkoma ter učinek te menjave. Skozi teoretični del smo na kratko predstavili pospeševanje prodaje ter osnovne funkcije embalaže. Poleg tega teoretični del opisuje zgodovino, pomen, orodja in cilje pospeševanja prodaje ter pomen, funkcijo in kriterije ocenjevanja embalaže. V analitičnem delu pa smo analizirali menjavo embalaže dvema izdelkoma in navedli nekaj lastnih predlogov za izboljšanje. Z analizo podjetja Fructal in njegove menjave embalaže izdelkoma Fructal Classic in Smoothie smo prišli do sklepov in ugotovitev, ki bi morda pomagali podjetju. Na splošno je bila menjava embalaže izdelka Classic dobro ocenjena, medtem ko je bila menjava embalaže izdelku Smoothie slabše ocenjena. Menimo, da bi moralo podjetje Fructal v spremembe bolj vključiti potrošnike in jim te še bolje skomunicirati in približati.
Keywords:Fructal, Smoothie, Classic, pospeševanje prodaje, embalaža, marketing, učinek menjave embalaže, analiza
Year of publishing:2014
Source:Nova Gorica
Views:4501
Downloads:258
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Secondary language

Language:English
Title:The effect of changing the products' packaging of selected company
Abstract:The companies are putting a bigger and bigger emphasis on the sales improvement and marketing and consequently they are investing more financial resources into those areas. Nowadays it is no longer important only what type of product you are selling, but also whether or not you know how to sell it. What is becoming more and more significant is the aspect of the packaging, and not just the product that is inside it. The packaging must be attractive to the consumer and must encourage and allure him to purchase the product. In the thesis we present the sales improvement, the importance of the packaging, the company Fructal and its products, the alternations on two packages, and their effect. Throughout the theoretical part we present the sales improvement and the elementary functions of the packaging. In addition, the theoretical part summarises the history, the importance, the tools and the goals of sales improvement, and the significance, functions and criteria for the evaluation of the packaging. In the analytical part we analyse the changes of the packaging of the two products and indicate some of our own suggestions for the improvement. By analysing the company Fructal and the change of packaging of its products Fructal Classic and Smoothie we came to the conclusions and findings which could help the company. In general the change of the packaging of the product Classic received good evaluations, while the change of the packaging of the product Smoothie was evaluated less positively. In our opinion, the company Fructal should try to involve the consumers more into their modifications by communicating with them and warming them up to the new changes.
Keywords:Fructal, Smoothie, Classic, sales improvement, packaging, marketing, the effect of changing the packaging, analysis


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