Repository of University of Nova Gorica

Show document
A+ | A- | SLO | ENG

Title:Prepoznavnost izbrane zavarovalne družbe in trženje njihovih storitev v Upravni enoti Ajdovščina
Authors:Česen, Luka (Author)
Milost, Mateja (Mentor) More about this mentor... New window
Files:.pdf RAZ_Cesen_Luka_i2019.pdf (1,85 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Tipology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:Konkurenca na področju zavarovalništva je velika in trg zahteven. Zavarovalnice med seboj tekmujejo za prepoznavnost svojih ponudb in storitev. Zavarovanje pomeni varnost pred določenim dogodkom ali dejstvom. V trženjskem smislu je zavarovanje prodaja obljube zavarovalnice na zavarovalnem trgu z namenom, da v primeru škodnega dogodka nadomesti finančne posledice, poškodbe ali izgube z odškodnino. Na enega ključnih dejavnikov, ki odločajo o sklenitvi zavarovanja pri izbrani zavarovalnici, vpliva profesionalni zavarovalni zastopnik. Življenjska zavarovanja so dolgoročna zavarovanja, saj se večinoma sklepajo za zavarovano obdobje daljše od 10 let. Stranka se z odločitvijo o sklenitvi življenjskega zavarovanja sreča lahko le enkrat v življenju. Za sklenitev življenjskega zavarovanja se odločimo, ker želimo zagotoviti varnost družini v primeru smrti, dodatna sredstva k pokojnini ali dodatno zavarovanje za poplačilo kredita, ki smo ga najeli v primeru naše smrti. Zavarovalnica Adriatic Slovenica d. d. nudi strankam svoje storitve v stabilni, razvejani tržni mreži tudi na območju upravne enote Ajdovščina. V teoretičnem delu diplomske naloge smo predstavili zavarovanje na splošno, oblike življenjskih zavarovanj, trženje zavarovalnih storitev, dejavnost, trg in položaj Skupine AS (Adriatic Slovenica d. d.). V analitičnem delu smo analizirali prepoznavnost Adriatic Slovenica d. d. in trženje zavarovalnih storitev na območju upravne enote Ajdovščina. Z analizo o prepoznavanju Skupine AS in trženjskih zavarovalnih storitev smo prišli do sklepov in ugotovitev, ki bi morda pomagali podjetju, da bi z večjim marketinškim vložkom bolj pritegnili potrošnike.
Keywords:Adriatic Slovenica d. d., zavarovalnica, zavarovalništvo, trženje zavarovalnih storitev, prepoznavanje, analiza, sociodemografski vpliv
Year of publishing:2019
Source:Nova Gorica
COBISS_ID:5364475  Link is opened in a new window
URN:URN:SI:UNG:REP:7CU7EILM
Views:1235
Downloads:75
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:Document is not linked to any category.
:
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.

Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:Recognition of a chosen insurance company and marketing of their services in Municipality of Ajdovščina
Abstract:Competition in the insurance market is dispersed and the market is difficult to operate in. Insurance companies are in competition for awareness of their products and services among consumers. Insurance represents safety against a specific occurrence or a specific fact. In the context of the product and service offer insurance represents a promise that if a damage incurs the insurance company will financially cover the financial losses, damages or other specified losses. Among other important aspects, professional field representative plays a vital part in signing insurance contracts for a specific insurance company. Life insurances are long-term insurances as their life span usually spreads over 10 years. A client might come across a life insurance related decision only once in their lifetime. Consumers decide to acquire life insurance as they seek safety for their family in case of consumer's death; additional payments in pension fund or additional loan insurance serving as a payback guarantee by the insurance company in case of consumer's death. Insurance company Adriatic Slovenica d.d offers their clients services in a consistent, well dispersed network across Slovenia. In the theoretical part of this thesis we present insurance basics, types of life insurances, marketing of insurance services, the industry, the market and the positioning of Skupina AS (Adriatic Slovenica d.d). The analytical part consists of analysis Adriatic Slovenica d.d. awareness among consumers and marketing of their insurance services in the Municipality of Ajdovščina. Based on analysing Adriatic Slovenica d.d. awareness among consumers we conclude that by increasing marketing spending and engagement would lead to higher market awareness.
Keywords:Adriatic Slovenica d.d, insurance company, insurance, marketing of insurance services, recognition, analysis, sociodemographic influence


Back