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Title:Postavitev osnove za oblikovanje prodajne strategije izbranega podjetja na osnovi avtentičnih diferenciacijskih prednosti
Authors:Kalin, Tomaž (Author)
Milost, Mateja (Mentor) More about this mentor... New window
Files:.pdf Tomaz_Kalin.pdf (438,47 KB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Tipology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:Najemanje superračunalniških zmogljivosti v oblaku se hitro razvija in zato se tudi trg in potrebe kupcev hitro spreminjajo. S pomočjo superračunalniških zmogljivosti v oblaku lahko podjetja svoj razvojni proces bistveno pohitrijo in s tem prihranijo na času, potrebnem za razvoj novih produktov, in lahko nov produkt hitreje predstavijo na trgu. Za to, da lahko neko podjetje uporablja superračunalniško infrastrukturo za izvajanje simulacij, je potrebnega veliko znanja znotraj podjetja in finančna stabilnost podjetja. Da lahko podjetje uspešno trži najemanje superračunalniške infrastrukture v oblaku, se mora posluževati dobre in dovršene prodajne strategije, ki je oblikovana izključno za tak tip storitve in se od klasičnih prodajnih strategij pri določenih postopkih razlikuje. Pazljivo mora uporabljati tudi komunikacijske kanale, da lahko potencialnim kupcem sporoči ustrezno sporočilo, s katerim povečuje zavedanje in zvestobo podjetju. V diplomskem delu smo se osredotočili na oblikovanje osnove prodajne strategije na podlagi avtentičnih diferenciacijskih prednosti, ki smo jih izluščili na podlagi izkušenj podjetja in s pomočjo SWOT-analize ter profiliranja ciljnih kupcev. Na podlagi pridobljenih rezultatov in izkušenj zaposlenih v podjetju smo oblikovali osnovo za prodajno strategijo najemanja superračunalniških zmogljivosti v oblaku in jo podkrepili z uporabo ključnih komunikacijskih kanalov, ki so potrebni za pravilno izpeljavo celotnega prodajnega cikla, s poudarkom na osebni prodaji.
Keywords:Superračunalništvo, računalništvo v oblaku, avtentične prednosti, prodajna strategija, osebna prodaja
Year of publishing:2019
Source:Nova Gorica
COBISS_ID:5425403 Link is opened in a new window
URN:URN:SI:UNG:REP:VZYEEXVU
Views:1862
Downloads:110
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Secondary language

Language:English
Title:Basics for forming a sales strategy of chosen company based on authentic differentiation
Abstract:Renting of high performance computing power in cloud is a developing fast and because of that a market needs are also quickly changing. Companies can facilitate the process of a new product design and can introduce it to the market faster with the use of high performance computing capabilities in cloud. A high amount of knowledge in computer simulations and financial stability of a company is necessary if the company wants to use high performance computer to run simulations. If a company wants to sale renting capacities of high performance computer in a cloud it needs to build and use a specific sales strategy which is formed specifically for this type of business and is differentiates from classic sales strategy on certain steps. Company needs to carefully use communicational channels which enable delivery of a message which will gain and build trust in a company from a potential buyer. In this thesis we have been focused on forming basics for sales strategy based on authentic differentiation advantages which we extracted based on company’s experience and using SWOT analysis and with building profile of our ideal customer. On the basis of the obtained results and experience of the employees in the company, we formed the basis for the sales strategy for renting high performance computing capacities in the cloud and backed it up with the use of key communication channels that are formed on personal sales, which is necessary for the correct execution of the entire sales cycle.
Keywords:High performance computing, cloud computing, authentic advantages, sales strategy, personal sale


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