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Title:Kako financirati umetniški izdelek z uporabo socialnih omrežij
Authors:Zadnik, Anja (Author)
Leder, Timon (Mentor) More about this mentor... New window
Fabjančič, Milanka (Mentor) More about this mentor... New window
Files:.pdf Anja_Zadnik.pdf (8,81 MB)
 
.zip Anja_Zadnik.zip (40,30 MB)
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Tipology:2.11 - Undergraduate Thesis
Organization:AU - School of Arts
Abstract:V svojem diplomskem delu raziskujem, kaj je potrebno za to, da bi umetnik z uporabo socialnih omrežij lahko financiral svoj umetniški izdelek. Ugotavljam, da so to znanje trženja, uporabe ideje in zgodbe, ki se prodaja, ter poznavanje omrežij, ki jih umetnik uporablja za učinkovito oglaševanje in prodajo. Koncept »revni umetnik« lahko v sodobnem času končno zavržemo, saj je v svetu toliko dosegljivega znanja, s katerim si lahko prav vsak umetnik pomaga, da s pomočjo svojih sledilcev ali patronov vsak zadani projekt na koncu tudi finančno podpre. V pisnem delu si ogledamo tudi zgodovino patronstva in kako se je razvilo vse do današnje točke, vrste socialnih omrežij, ki jih ima umetnik danes na voljo ter uspešne primere.
Keywords:animacija, umetnost, patronstvo, financiranje, socialna omrežja, instagram, youtube, kickstarter, patreon
Year of publishing:2019
Source:Nova Gorica
COBISS_ID:5484283 Link is opened in a new window
URN:URN:SI:UNG:REP:BDYWNCIC
Views:880
Downloads:52
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Secondary language

Language:English
Title:How to finance an art project with the use of Social media platforms
Abstract:In my thesis, I try to find out how artists can use their social media platforms to finance their art projects. How knowledge of marketing, using ideas and stories that sell, as well as understanding of the social media platforms is needed for efficient advertising and selling. The concept »poor artist« can finally be thrown away as there is so much knowledge in the world with which every artist can now work with and with which he can also get the needed financing with the help of his followers or patrons. In the thesis we will look through the history of patronage and how it got to where we are today. We will also talk about all social media platforms available to an artist and describe a few examples of sucessfully financed art projects.
Keywords:animation, art, patronage, financing, social media, instagram, youtube, kickstarter, patreon


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