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Title:Citizen relationship management by the Government of India through social media channels
Authors:Gupta, Rajan (Interviewer)
Pal, Saibal K. (Author)
Muttoo, Sunil K. (Author)
Files:This document has no files. This document may have a phisical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Language:English
Work type:Unknown ()
Tipology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:UNG - University of Nova Gorica
Abstract:This chapter outlines how Citizen Relationship Management (CRM), a concept derived from the more commonly known Customer Relationship Management, can enable a government to create awareness among citizens about the myriad of services provided by the public sector. The system also helps in attracting and recording responses from the citizens, thereby enabling government employees in responding to citizens’ concerns via social media.
Keywords:citizen relationship management, e-governance, social media, politics, data science
Year of publishing:2018
Number of pages:Str. 1-19
COBISS_ID:57906179 Link is opened in a new window
UDC:004
URN:URN:SI:UNG:REP:CKHW2T2O
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Record is a part of a monograph

Title:Contemporary issues in social media marketing
Publisher:Routledge
ISBN:978-1-138-67918-4
COBISS.SI-ID:24280550 New window
Place of publishing:Abingdon
Editors:Bikramjit Rishi, Subir Bandyopadhyay

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