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Title: Converting apprehensive customers to willing customers : building trust in online shopping arena Authors: ID Gupta, Rajan (Interviewer) ID Pal, Saibal K. (Author) Files: This document has no files that are freely available to the public. This document may have a physical copy in the library of the organization, check the status via COBISS.  Language: English Work type: Unknown Typology: 1.01 - Original Scientific Article Organization: UNG - University of Nova Gorica Abstract: This study focuses on knowing about the factors that can affect the trust levels of the consumers involved in online shopping. Trust has been identified as a prominent factor that ultimately leads to the transformation of the apprehensive customers into willing customers. The role of website design features and portal affiliation is tested regarding their impact in affecting the trusting beliefs of the customers. Structural Equation Modeling (SEM) was put to use to do the statistical testing on the data collected through students of tier III city of India. The results showed that the website design features have an important role to play in affecting the trusting beliefs of the people whereas portal affiliation didn’t have much of a role. The study implies that the website managers must focus on their design features if they want to gain the trust of their customers. The portal affiliation wouldn’t be fruitful in the case of a student at least. Better shoppers amongst students must be attracted towards portals through innovative designs and features. Keywords: online shopping, building trust, website design features, portal affiliation, structural equation modelling, theory of reasoned action Year of publishing: 2017 Number of pages: str. 198-220 Numbering: Vol. 8, no. 2 PID: 20.500.12556/RUNG-6395  COBISS.SI-ID: 57981187  UDC: 004 ISSN on article: 0976-030X DOI: 10.5958/0976-173X.2017.00016.1  NUK URN: URN:SI:UNG:REP:RUWCEHCB Publication date in RUNG: 01.04.2021 Views: 1799 Downloads: 0 Metadata:     Cite this work Plain text BibTeX EndNote XML EndNote/Refer RIS ABNT ACM Ref AMA APA Chicago 17th Author-Date Harvard IEEE ISO 690 MLA Vancouver : Copy citation

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Record is a part of a journal

Title:	IIMS journal of management science
Shortened title:	IIMS j. manag. sci.
Publisher:	Rajiv Gandhi Indian Institute of Management, Shillong
ISSN:	0976-030X
COBISS.SI-ID:	57970947

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