Repozitorij Univerze v Novi Gorici

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Naslov:Converting apprehensive customers to willing customers : building trust in online shopping arena
Avtorji:Gupta, Rajan (Oseba, ki intervjuva)
Pal, Saibal K. (Avtor)
Datoteke:Gradivo nima datotek. Gradivo je morda fizično dosegljivo v knjižnici fakultete, zalogo lahko preverite v COBISS-u. Povezava se odpre v novem oknu
Jezik:Angleški jezik
Vrsta gradiva:Neznano ()
Tipologija:1.01 - Izvirni znanstveni članek
Organizacija:UNG - Univerza v Novi Gorici
Opis:This study focuses on knowing about the factors that can affect the trust levels of the consumers involved in online shopping. Trust has been identified as a prominent factor that ultimately leads to the transformation of the apprehensive customers into willing customers. The role of website design features and portal affiliation is tested regarding their impact in affecting the trusting beliefs of the customers. Structural Equation Modeling (SEM) was put to use to do the statistical testing on the data collected through students of tier III city of India. The results showed that the website design features have an important role to play in affecting the trusting beliefs of the people whereas portal affiliation didn’t have much of a role. The study implies that the website managers must focus on their design features if they want to gain the trust of their customers. The portal affiliation wouldn’t be fruitful in the case of a student at least. Better shoppers amongst students must be attracted towards portals through innovative designs and features.
Ključne besede:online shopping, building trust, website design features, portal affiliation, structural equation modelling, theory of reasoned action
Leto izida:2017
Št. strani:str. 198-220
Številčenje:no. 2, Vol. 8
COBISS_ID:57981187 Povezava se odpre v novem oknu
UDK:004
ISSN pri članku:0976-030X
URN:URN:SI:UNG:REP:RUWCEHCB
DOI:10.5958/0976-173X.2017.00016.1 Povezava se odpre v novem oknu
Število ogledov:414
Število prenosov:0
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
Področja:Gradivo ni uvrščeno v področja.
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Skupna ocena:(0 glasov)
Vaša ocena:Ocenjevanje je dovoljeno samo prijavljenim uporabnikom.

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Gradivo je del revije

Naslov:IIMS journal of management science
Skrajšan naslov:IIMS j. manag. sci.
Založnik:Rajiv Gandhi Indian Institute of Management, Shillong
ISSN:0976-030X
COBISS.SI-ID:57970947 Novo okno

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