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Title:
Glocalization strategies of multinational food giants in India
Authors:
Pal, Saibal K.
(Author)
Gupta, Rajan
(Author)
Files:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=view&path%5B%5D=88
Language:
English
Work type:
Unknown ()
Tipology:
1.01 - Original Scientific Article
Organization:
UNG - University of Nova Gorica
Keywords:
management strategies
,
marketing
,
consumer behaviour
,
food industry
Year of publishing:
2011
Number of pages:
str. 80-91
Numbering:
no. 3, Vol. 1
COBISS_ID:
58102275
UDC:
005
ISSN on article:
2251-1571
URN:
URN:SI:UNG:REP:ADLVBPAD
Views:
742
Downloads:
29
Metadata:
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Record is a part of a journal
Title:
Research Journal of Social Science & Management
Publisher:
The International Journal
ISSN:
2251-1571
COBISS.SI-ID:
523834649
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