20.500.12556/RUNG-3867-aceefec4-f50e-528b-2da2-0ddb482f01e0
Advertising Strategies and New Media
The new media introduce new communicative constellations in all fields of human life (e.g. the increasing presence of Internet connection potentially facilitates dialogue over enormous distances). However, the human receptive capabilities are limited. The presentation shows a number of themes and communicative strategies that have been used in real advertising campaigns to point to possible approaches to creating new channels of communication.
Predavanje v sklopu “prenosa znanja” v projektu “Po kreativni poti do znanja 2016/2017: UVAJANJE SODOBNIH PRISTOPOV PRI SPODBUJANJU MLADIH K INOVATIVNOSTI IN PODJETNOSTI”, 31. maja 2017, ob 9.00. uri na Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina).
novi mediji
oglaševanje
internet
true
true
false
Angleški jezik
Ni določen
Delo ni kategorizirano
2018-03-06 19:21:41
2018-03-07 11:25:36
2023-06-09 03:25:06
0000-00-00 00:00:00
0
0
2017
Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina)
0000-00-00
NiDoloceno
NiDoloceno
NiDoloceno
0000-00-00
0000-00-00
0000-00-00
5123323
URN:SI:UNG:REP:1QQ4G2JU
Univerza v Novi Gorici
0
1
0