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1.
PHOTOGRAPHY AND THE NARRATIVE
Tiziano Biagi, 2020, undergraduate thesis

Abstract: Some of the earliest pieces of evidence in art history show how people told stories with pictures and, throughout the centuries, this habit developed with the introduction of new techniques, themes, and tools. Given the value of authenticity that has often been ascribed to photography since its invention, this medium had to overcome criticism before its value as fine art was recognised. This diploma thesis analyses in which ways photography is capable to carry narratives. It also analyses the roles that the viewer, the photographer, and the image itself play in this process. To do so, this work examines notable theories on the topic, the intentions behind the photographers’ creative process, and the visual components of images. By focusing both on ideas introduced by scholars and on photographic works – including my diploma project Dune Mosse – the thesis underlines the importance that social and cultural contexts have in the narration of a story.
Found in: ključnih besedah
Summary of found: ...Narrative, Storytelling, Interpretation, Context, Intention, Viewer, Image, Photographer, Photographic genres, Personal documentary...
Keywords: Narrative, Storytelling, Interpretation, Context, Intention, Viewer, Image, Photographer, Photographic genres, Personal documentary photography
Published: 13.10.2020; Views: 1279; Downloads: 77
.pdf Fulltext (16,30 MB)

2.
A study on cause related marketing: antecedents and consequents in relation to purchase intention of consumers in Delhi, India
Saibal K. Pal, 2017, original scientific article

Abstract: The study examines the antecedents and consequents of Cause Related Marketing (CRM) and its impact on the purchase intention of consumers directly and indirectly. The aim of the study is to understand the impact of CRM activities on the company and its brand and analyze its influence on the purchase intention of consumers. To fulfill the objectives, descriptive research with sample of 415 consumers has been used. Data is collected with the help of semi-structured questionnaires in Delhi-NCR, India from January-June 2016. To determine sample, convenience sampling is used and analysis is done using statistical techniques such as Correlation, Regression and ANOVA. The finding of the study reveals that sponsorship, market orientation and awareness of events contribute in effective implementation of cause related marketing. Also CRM influences consumer attitude, brand loyalty and corporate reputation. CRM activities were found to have a significant impact on purchase intention of consumers. Also, the findings imply that women related and anti-trafficking issues must be adopted as the central theme for CRM activities to attract more consumers to participate in the campaign. Organizations that intent to increase purchase intention of consumers can do it through Cause Related Marketing campaigns and can understand the antecedents that make CRM a successful activity with the help of this study. The study has paid attention towards conceptualization of CRM and examining the impact of various antecedents and consequences of CRM. Such exhaustive research framework has not been developed and tested by prior studies which novel in current research.
Found in: ključnih besedah
Keywords: cause related marketing, purchase intention, sponsorship, corporate credibility, market orientation, brand loyalty, consumer attitude
Published: 01.04.2021; Views: 438; Downloads: 0
.pdf Fulltext (596,26 KB)

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