1. Branding strategies for real estate companies in Delhi-NCRRajan Gupta, Saibal K. Pal, Saibal K. Pal, 2012, independent scientific component part or a chapter in a monograph Abstract: Real estate is one of the fastest growing industries in India mainly due to rising population and income, movement of people to larger cities & towns and increasing demand-supply gap. Many Indian and foreign companies have started investing heavily in this sector as bright prospects can be witnessed in metro and big cities as well as smaller towns in India. Major players like DLF, Unitech, Ansals, Omaxe and Parsavnath Developers have shown good turnover in recent times and many others are in the process of establishing themselves in this business. With New Delhi being the national capital of India, this region provides variety of opportunities to people from different parts of the country. Properties ranging from one bedroom residential flats to lavish bungalows and from small shops and offices to large commercial spaces and business centers are all in demand. The number of real estate and construction companies in this region has also increased drastically, thereby increasing competition amongst them. Different companies have started adopting unique and innovative marketing strategies for attracting different categories of customers in this region. This paper first analyzes existing marketing strategies that are adopted by popular real estate firms for addressing different customer segments and then suggests newer ones to attract business from investors and buyers in the Delhi - National Capital Region (NCR) for residential purpose. Secondary information from various sources was used and primary information was collected by interacting with real estate developers and different categories of customers. Innovative applications of Information Technology in this industry are also portrayed in this paper.
Keywords: real estate, brand differentiation, marketing strategy, consumer behaviour
Published in RUNG: 05.04.2021; Views: 3178; Downloads: 0
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3. Qualitative behaviour assessment in intensively and extensively reared lambsRaul Bodas, Tanja Peric, 2019, published scientific conference contribution abstract Abstract: Qualitative behaviour assessment (QBA, from the AWIN welfare assessment protocol for sheep) relies on the ability of humans to integrate perceived details of behaviour into descriptors with emotional connotation that can be scaled and added to other quantitative indicators. The complete AWIN protocol was performed in 14 groups (6
extensive, 2 semi-intensive and 6 intensive rearing system) of 15 young lambs (2 months of age) participating in the EcoLamb project (ERA-Net SusAn funded), which aims to holistically evaluate lamb production sustainability (meat quality, ecological footprint and animal welfare). Data on QBA (items were being scaled from 0 –absence- to
10 -all the animals fully expressed the evaluated item-), familiar approach and fleece quality tests were subjected to descriptive statistics analyses and showed herein. Extensively reared lambs scored higher in descriptors such as aggressive, defensive, physically uncomfortable or apathetic, whereas intensively reared lambs showed higher values in descriptors such as agitated and fearful but also in other as active, sociable, vigorous, subdued, calm,
inquisitive and assertive. Semi-intensively reared lambs scored in between. All the animals ruminated to some extent (when observed), the quality of the fleece was always acceptable and no stereotypes were recorded. Minor lameness problems were observed in one extensive farm. Regarding familiar approach, all animals (except in one
farm) voluntarily approached to human, despite a flight distance of 2 to 4 m was observed at the beginning. Although animal welfare is a real complex matter to be assessed, do animals from different rearing systems express different degree of positive emotional state?
Keywords: welfare, behaviour, lambs, sheep
Published in RUNG: 16.09.2019; Views: 4066; Downloads: 0
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4. STREET CHILDREN IN NIŠ (SERBIA): THE CASE OF DROP IN CENTRE FOR THE MOST AT RISK ADOLESCENTS (MARA)Miodrag Đorđević, 2016, master's thesis Abstract: In 2009, a Drop in centre for street children - MARA was established in Niš,
Serbia. The purpose of the project was to provide health protection of adolescents,
who lived in structural disadvantages, was exposed to the risk of HIV, and who have
not been addressed by the institutional social care system.
Once on the streets, children have difficulty meeting their basic needs such as
obtaining food, clothes or shelter. Therefore, they employ a range of survival
strategies. Begging, car washing, collecting secondary resources, borrowing money,
and dealing drugs are common ways how to provide subsistence. Perhaps the most
dangerous survival strategy pertains to exchanging sex services for food or money.
Drug and alcohol use are common practices among street children.
The main goal of this thesis was to obtain new knowledge about these young
people in order to achieve a better understanding of their behaviours in the
framework of social marginalization, their coping strategies and their own
contributions to social exclusion. To provide better social, health and educational
services for street children in Niš a qualitative approach is necessary to understand
their survival strategies and their several needs as the persons at risk in certain social
contexts.
The main approach was ethnography encompassing participant observation
during the fieldwork in Drop in centre in Niš. Following methods were employed:
Review of the scientific literature on the issue and analytical reading; Review and analysis of existing documents and
archive materials: UN/NGO/Government documents, and the documentation on the
projects from Drop in centre; Participant observation in the group of MARA; Semistructured
interviews with MARA; An ethnographic diary and ethnographic
fieldnotes of fieldwork in the Drop in centre in Niš.
This thesis was focused on the following research questions: What is the
relationship between social stereotypes about MARA and MARA’s behaviour? Are
the stereotypes affecting MARA’s identities, behaviour and appearance or vice
versa? How do MARA act within their several environments? How MARA relate to
each other? How “street groups” influence MARA’s risky behaviour? What are
interactions within these groups? What are the commonly shared values among the
members of the groups? My research will explore more in detail common values in
the groups of drug users and sex workers. How MARA understand the risk of drug
use and commercial sex? What is the social context of risk perception? Do they have
any ideas how to prevent the risk? Did they have any concepts about the risk? And
how their concept coincides with the mainstream, project concepts?
Discussing all above research questions, the main expected result refers to
obtaining new knowledge in order to find better solution to their problems compared
to existing practices and understandings by several actors. Therefore,
this work will fight against poorly informed images and understandings of
adolescent Roma and street children, which are as a rule seen and understood within
ideological, commonsensical, racial and stereotypical considerations.
Roma studies have little academic research on at risk adolescent children,
especially in the Western Balkans.
The originality of this study is related to the unique material collected in the
ethnography through participant observation and fieldwork with appropriate
techniques of data collection with adolescent street children in Niš. The study was
carried out on the territory of former Socialist Yugoslavia, in Central Serbia, Niš. No
similar studies on structural inequality, marginality and Roma has been conducted in
this region.
Finally,concepts of structural inequality, marginality, street children, which
have been coined and developed by several authors in the contexof the Western
capitalist system, will be now reflected in the context of transition and postsocialist
radical social changes.
Keywords: Roma, marginality, childhood, street children, risky behaviour, stereotypes
Published in RUNG: 16.09.2016; Views: 6005; Downloads: 266
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