1. Statistical analysis of European digital strategies in times of crisisŠaza Babić, 2020, undergraduate thesis Abstract: Preparation and communication are essential in times of crisis. I was motivated to choose this topic by recent events in the world caused by the COVID 19 virus, which has affected every sphere, from the economy to human relations. However, tough times can be an opportunity to set brands apart from their competition. It is important, though, that they use marketing as a tool to create empathy, as this is the principle of reciprocity. Only in this way they can gain their trust, keep them loyal to the brand and be connected to it.
The thesis describes the importance of a well and properly prepared digital strategy that every company should have if a crisis were to occur again.
Found in: ključnih besedah
Keywords: Crisis, communication, COVID 19, strategy.
Published: 18.11.2020; Views: 2326; Downloads: 126
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2. Brand introduction on the Slovenian market: case study Gurieli teaMariam Parekhelashvili, 2016, master's thesis Abstract: Human beings have always tried to create new, innovative things so as to gain profit out of them. Companies which are following the human beings nature strive to satisfy customers’ demand for high-quality products and services. Developing a new product is always a complex and experimental process. The process of introducing new products to an international market is as risky as it is vital for the long-term success of many companies. The number of new products introduced globally is increasing every year, but great majority of them fail.
The main purpose of this thesis is to develop an effective marketing plan for the new product introduction to an international market - a successful launch of the Georgian Gurieli tea to the Slovenian market. Market research gave us a business view of the tea industry on the Slovenian market. By means of secondary research and market analysis, we identified potential customers, understood market conditions and competitive landscape. The main steps of proposed marketing strategy are segmentation, targeting and successful positioning (STP). STP focuses on commercial effectiveness, selecting the most valuable segments of the Slovenian market and developing the marketing mix and product positioning strategy for each recognized segment. Planned implementation of a subtle advertising campaign for the Gurieli tea would be a vital component of the strategy - through an innovative marketing communication mix the product would be successfully introduced and promoted to target customers.
Found in: ključnih besedah
Keywords: Product development, tea, brand introduction, segmentation, targeting, positioning, market research, international market, marketing mix, communication.
Published: 07.10.2016; Views: 5195; Downloads: 237
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3. Dealing with network changes in cellular fingerprint positioning systemsChris Marshall, Federico Pittino, Andrea Dalla Torre, Donatella Gubiani, Angelo Montanari, Paolo Gallo, Andrea Viel, 2017, published scientific conference contribution Abstract: Besides being a fundamental infrastructure for communication, cellular networks are exploited for positioning through signal fingerprinting. Maintaining the fingerprint database consistent and up-to-date is a challenging task in many fingerprint positioning systems, e.g., in those populated by a crowd-sourcing effort. To this end, detecting and tracking the changes in the configurations of cellular networks over time is recognized as a relevant problem. In this paper, we show that to cope with this problem we can successfully exploit information provided by Timing Advance (TA). As a by-product, we prove that TA can improve the fingerprint candidate selection phase, reducing the number of fingerprints to provide as input to positioning algorithms. The effectiveness of the proposed improvements has been tested on a fingerprint positioning system with a large fingerprint dataset collected over a period of 2 years.
Found in: ključnih besedah
Keywords: fingerprint positioning systems, cellular communication networks, network changes
Published: 13.06.2018; Views: 3250; Downloads: 0
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5. Displaying commons and resonances between art and science for a new start from the zero2020, radio or television broadcast Found in: ključnih besedah
Keywords: sciart, science art, commoning, diversity, artsci, streams, weather forecasting, climate change, communication, curation
Published: 16.02.2021; Views: 1569; Downloads: 18
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6. Learning and developing with each otherRajan Gupta, Saibal K. Pal, 2020, independent scientific component part or a chapter in a monograph Abstract: ICT is a powerful tool which can be used by both India and Canada to harness the growth and development in the respective regions. Researchers and practitioners can come together from Indo-Canadian communities and take the association to a more meaningful level. The current research discusses the ICT tools that can be adopted from Canada by India to improve the education quality and knowledge transmission. On the other hand, Canada government can make efforts to enhance knowledge transfer and translation through ICT by adopting tools like best practices
repository, communities of practice, corporate intranet/extranet, corporate yellow pages, expertise locator, online chat/instant messaging, knowledge portals, groupware-workflow and tracking system, and document/content management that are already used in India. ICT has the potential to develop the country politically,
socially, and economically.
Found in: ključnih besedah
Keywords: e-governance, information technology, communication technology, India, Canada, innovation, knowledge transfer
Published: 31.03.2021; Views: 1561; Downloads: 7
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7. Echolalia as a communicative strategyGreta Mazzaggio, 2019, original scientific article Abstract: Echolalia – immediate or delayed – is the stereotyped and mechanical repetition of words and phrases produced by others. Experts used to view echolalia as a defect to eliminate; however, current research has shown that often imitation may serve a purpose for children with linguistic deficits. This study’s goal is to assess whether echolalia has communicative value; such purpose is achieved through the analysis of spontaneous speech and delayed echoes uttered by a 13- years-old boy officially diagnosed with Kleefstra Syndrome. Since there are no linguistic studies yet regarding this syndrome, this study may shed new light on a specific linguistic strategy that people with this syndrome might use. Based on the functional categories described by Prizant (1983), we analyzed the echolalic speech produced by this teen with the aim of demonstrating the pragmatic value behind those repetitions.
Found in: ključnih besedah
Keywords: communication, delayed echolalia, immediate echolalia, Kleefstra-Syndrome
Published: 17.09.2021; Views: 1104; Downloads: 43
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10. REGIONAL POTENTIAL FOR SUSTAINABLE ENERGY SUPPLY IN CROATIAStefan Subotić, master's thesis Abstract: The master thesis aims to find the optimal model for a new energy company that considers regional potential, supports sustainable development, and fits the circular economy concept in a region. The idea of sustainable development is crucial today when we have more city areas and less countryside around the globe. Increased global population, industrial trends and modern living style are some of the reasons why the burden on our environment is more significant than ever in the history of humanity. The idea is to launch the new company in the Croatian region Osijek-Baranja, which is less developed and not attractive to tourists. A newly established company will produce electric energy from renewable energy sources. The multi-criterion decision support methods were used to determine the optimal energy source between wind, biogas and sun. Results show that the biogas has the most significant sustainable potential in chosen boundary conditions. The cash flows and other economic indicators are shown for a farm of 500 milking cows in the chosen region as a source of biogas. The risk assessments method estimated the boundaries of the company success and adaptability to possible changes. One of the critical aspects of the project is the company's organizational structure, where a vertical hierarchy with a flexible and fluid, circular organization model with network culture was proposed. Clear communication about the project will help establish trust with the local community. Based on the biogas plant, the proposed company reduces biodegradable waste in the green energy production process. It is shown quantitatively that besides being economically sustainable, it also suits the region's potential, supports energy self-supply, and involves local people - it aims to the long-term sustainable growth of the region, rather than short-term capital growth.
Found in: ključnih besedah
Keywords: Circular economy, sustainable development, regional potential, renewable energy sources, company structure, communication
Published: 18.02.2022; Views: 1396; Downloads: 51
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