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2. Understanding fraudulent activities through m-commerce transactionsRajan Gupta, Sunil K. Muttoo, Saibal K. Pal, 2016, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: Technology changes its facet quicker than anything else. Every few years there is a revolution that changes the way we perceive technology and the way it impacts our lives. Mobile commerce industry has been swiftly bringing about an alteration in how we access the wireless network and marks a shift from personal
computers to mobile devices. This chapter gives an outline of mobile commerce and will discuss about the various frauds prevalent on the internet and on mobiles specifically, and ways in which it can be curbed. The purpose of this chapter will be to make readers aware of the different types of fraudulent
activities that can occur due to m-commerce transactions and their possible solutions will be elaborated at the end. The work will be beneficial for the students as well as researchers to form a basic background about m-commerce, various risks associated with it and their possible solutions.
Ključne besede: mobile commerce, attacks, frauds, digital hacking
Objavljeno v RUNG: 31.03.2021; Ogledov: 1889; Prenosov: 55
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3. ASSESSMENT OF THE FEASIBILITY OF A MOBILE APP AIMED FOR THE PROMOTION OF A COMPANYHao Jiang, 2020, diplomsko delo Opis: For a newly established company, one of the most important issues is to promote its own products and/or services. How to survive among many competitors is a problem, which is worthy of attention.
With the popularity of mobile devices, the networks, information and digital society has been established, where global e-commerce has been improved and developed. In this society, for a new company it is highly desirable to use e-commerce promotion methods, which include making a mobile application. However, there is still an open question whether a mobile app can be used as an efficient e-commerce promotion method.
In this thesis first an app has been developed for connecting the users and suppliers of musical instruments. All the users are able to share their homemade videos while playing musical instruments and exchange thoughts with all the users. At the same time, all the musical instruments related products can be merchandized between the users and merchant.
Then we addressed two issues after the app has been tested:
1. For a startup, is it worth developing a product-related app?
2. In the process of using the app, what kind of attitude is the user taking on the internal product advertisement?
An experiment has been set up in which 30 participants were randomly selected. Their behavior has been monitored for one month and the obtained data have been analyzed.
The main result of the analysis is that 70% of the participants believe that developing an app brings certain benefit to the company. The remaining 30% of the participants think that they would love to continue to use the app after the experiment. At the same time, they have a certain interest in product advertising in the app.
Ključne besede: Android smartphone app, company promotion, e-commerce, sampling analysis, app development.
Objavljeno v RUNG: 28.10.2020; Ogledov: 3372; Prenosov: 89
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