1. Comparison of Effectiveness between Traditional and Digital Marketing in a Selected CompanyVeronika Stoilkovska, 2022, diplomsko delo Opis: The thesis contains the differences between traditional and digital marketing, a
comparison between the advantages and disadvantages for both marketing methods,
types of channels they have, methods of calculating the effectiveness of both methods
and research to show how theory can be put into application in the real world, and
what kind of results come out.
The research is based on data from a selected company, Bolton Adriatic d.o.o., where
there are consumer brands from three types of industries: house cleaning brand, food
brand, and personal care brand. These brands are introduced by traditional ways of
marketing, digital ways of marketing, and both marketing ways. The goal of the
research is to show the performance of different channels in the year of 2020.
The approach to the research is secondary based. Quantitative data was gathered from
archives and analysed further into descriptive representation.
Ključne besede: Traditional marketing, digital marketing, effectiveness, data, performance, comparison, metrics, key performance indicators, advantages and disadvantages
Objavljeno v RUNG: 14.09.2022; Ogledov: 837; Prenosov: 43
 Celotno besedilo (1,56 MB) |
2. PCA TRANSDISICPLINARY NEW MEDIA LUNCH TALKS: Peter PurgPeter Purg, predavanje na tuji univerzi Opis: A lot to share, Purg has been involved in Go!2025, the winning of the European Capital of Culture title by Nova Gorica and Gorizia twin towns on the Slovenian-Italian border and is active in setting up the cross-regional “ekscenter” hub of creative practices, joining art, entrepreneurship and community. Currently, he leads the New Media and the Art-Science-Technology modules in the Digital//Media Arts and Practices graduate//postgraduate program at the School of Arts, University of Nova Gorica, where he acts as Associate Professor, projects coordinator as well as expert across realms of digital culture and media. He curated the 20th international media/contemporary art festival Pixxelpoint 2019 and successfully lead international projects across art, culture, and academia such as MAST – Module in Art, Science and Technology, ADRIART (Advancing Digitally Renewed Interactions in Art Teaching) or PAIC – Participatory Art for Invisible Communities. His scientific inquiries include media arts pedagogy, interdisciplinary collaboration and innovation, media art and media ecology. His artistic interests range from (lecture) performances and intermedia installations to public-space interventions as well as participatory creative processes. Join us!
Ključne besede: talk, lecture performance, lunch, CV, new media, transdisciplinary
Objavljeno v RUNG: 22.02.2022; Ogledov: 1242; Prenosov: 0
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3. Quo vadis 2.0Peter Purg, 2021, umetniško delo Opis: When asked "Quo Vadis?", Saint Peter decided to follow Jesus back to Rome, where he was crucified upside down.
In this performance, the increasingly alienated condition of communication is reflected between remote social and present physical media.
"Quo vadis?
participative crucifixion performance
by pETER Peter Purg ,
22.9., Kortil gallery, Rijeka, Croatia >>
Ključne besede: performance, participative, intermedia
Objavljeno v RUNG: 23.09.2021; Ogledov: 1309; Prenosov: 0
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4. Ki(n) : accompanying the self towards a Lived Ethics of planetary kinship and care2020, radijska ali televizijska oddaja, podkast, intervju, novinarska konferenca Ključne besede: interspecies reciprocity, language of kinship, 1-2-1 performance, power relations, the gaze, feedback loop, lived experience
Objavljeno v RUNG: 23.02.2021; Ogledov: 1731; Prenosov: 9
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5. Plants are my fellow DJs2020, radijska ali televizijska oddaja, podkast, intervju, novinarska konferenca Ključne besede: plat art, acoustics, sonic arts, performance, transpecies, anthropocene, bioart
Objavljeno v RUNG: 22.02.2021; Ogledov: 1687; Prenosov: 24
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6. The wetlands between art and science2020, radijska ali televizijska oddaja, podkast, intervju, novinarska konferenca Ključne besede: artistic research, bioart, performance art science, feminism, environmental humanities, posthumanism, skin, complexity, embodiment, unruliness
Objavljeno v RUNG: 16.02.2021; Ogledov: 1858; Prenosov: 23
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8. Human and machine relationship needs (art for) a new corporeal hybridity2020, radijska ali televizijska oddaja, podkast, intervju, novinarska konferenca Ključne besede: performance art, dancetheater, somatic, biopolitics, transdisciplinary, posthuman, embodiment, artistic research, bioart, robotics
Objavljeno v RUNG: 08.12.2020; Ogledov: 2100; Prenosov: 21
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9. Her and Me becoming Three : Simultaneous global Live Art event 'Be-coming Tree'Peter Purg, O. Pen Be, Danielle Imara, Jatun Risba, druga izvedena dela Opis: The Live Art event that happened world-wide and was live streamed, on Saturday 31st of October 2020 between 10-11 am GMT. Artists in different countries communed simultaneously with a local tree or woodland and stream their action to audiences via a shared Zoom conference.
Presenting work by and from:
O. Pen Be (UK), Danielle Imara (UK), Jatun Risba (SLO), Anne Murray (HUN), Surya Tüchler (DE), Phil Barton (UK), Annette Arlander (FIN), Izabela Waszak (SCT), Lucy Stockton-Smith (UK), Agathe Gizard (FR), Lea Jazbec (SLO), Franco G. Livera (ITA), Adam Engler(PT), Myriam Aitelhara (ALG), Emi Bici (DE), Peter Purg (SLO), Dimple B Shah (IND), Deej Fabyc & MJ Forde (IRL), Christine Fentz (FR), Sally Annett (FR).
Ključne besede: live art, performance, ecology, media, stream
Objavljeno v RUNG: 19.11.2020; Ogledov: 2179; Prenosov: 0
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