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Statistical analysis of European digital strategies in times of crisis
Šaza Babić, 2020, diplomsko delo

Opis: Preparation and communication are essential in times of crisis. I was motivated to choose this topic by recent events in the world caused by the COVID 19 virus, which has affected every sphere, from the economy to human relations. However, tough times can be an opportunity to set brands apart from their competition. It is important, though, that they use marketing as a tool to create empathy, as this is the principle of reciprocity. Only in this way they can gain their trust, keep them loyal to the brand and be connected to it. The thesis describes the importance of a well and properly prepared digital strategy that every company should have if a crisis were to occur again.
Najdeno v: ključnih besedah
Ključne besede: Crisis, communication, COVID 19, strategy.
Objavljeno: 18.11.2020; Ogledov: 826; Prenosov: 60
.pdf Polno besedilo (580,30 KB)

5.
Studying TDEs in the era of LSST
Katja Bricman, Andreja Gomboc, 2019, objavljeni povzetek znanstvenega prispevka na konferenci

Najdeno v: ključnih besedah
Ključne besede: The observing strategy with continuous scanning and large sky coverage of the upcoming ground-based Large Synoptic Survey Telescope (LSST) will make it a perfect tool in search of rare transients, such as Tidal Disruption Events (TDEs). Bright optical flares resulting from tidal disruption of stars by their host supermassive black hole (SMBH) can provide us with important information about the mass of the SMBH involved in the disruption and thus enable the study of quiescent SMBHs, which represent a large majority of SMBHs found in centres of galaxies. These types of transients are extremely rare, with only about few tens of candidates discovered so far. It is expected that the LSST will provide a large sample of new TDE light curves. Here we present simulations of TDE observations using an end-to-end LSST simulation framework. Based on the analysis of simulated light curves we estimate the number of TDEs with good quality light curves the LSST is expected to discover in 10 years of observations. In addition, we investigate whether TDEs observed by the LSST could be used to probe the SMBH mass distribution in the universe. The participation at this conference is supported by the Action CA16104 Gravitational waves, black holes and fundamental physics (GWverse), supported by COST (European Cooperation in Science and Technology).
Objavljeno: 04.01.2021; Ogledov: 479; Prenosov: 0

6.
Smart phones, smarter marketing: suggesting strategies through smart phones in India
Saibal K. Pal, Rajan Gupta, Saibal K. Pal, 2012, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Opis: Marketing via mobile phones, commonly known as Mobile (m)-Marketing, includes advertising, promotions, direct marketing and customer relationship management using mobile calls or mobile media like SMS and MMS. With over two billion mobile users currently available all over the world and a significant percentage switching to smart phones, marketers now have new opportunities to target users of such devices. This paper focuses on identifying and designing marketing strategies for different sectors and product/service categories in India using these smart devices and available services. Primary data collection has been carried out by interviewing marketing and store managers and also by collecting responses from users. We identify sectors like banking & financial services, education, health, real estate, airlines, tourism and hospitality and suggest interesting marketing opportunities for the mobile platform. We believe that these initiatives would open up new channels for customer engagement, branding, advertising and product promotion. We also feel that with regular addition of new players, the future holds bright for brands coming together, selling together and marketing together in the smartest possible way.
Najdeno v: ključnih besedah
Ključne besede: marketing strategy, mobile marketing, smart phones, dual branding
Objavljeno: 05.04.2021; Ogledov: 196; Prenosov: 0
.pdf Polno besedilo (10,81 MB)
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7.
Branding strategies for real estate companies in Delhi-NCR
Saibal K. Pal, Rajan Gupta, Saibal K. Pal, 2012, samostojni znanstveni sestavek ali poglavje v monografski publikaciji

Opis: Real estate is one of the fastest growing industries in India mainly due to rising population and income, movement of people to larger cities & towns and increasing demand-supply gap. Many Indian and foreign companies have started investing heavily in this sector as bright prospects can be witnessed in metro and big cities as well as smaller towns in India. Major players like DLF, Unitech, Ansals, Omaxe and Parsavnath Developers have shown good turnover in recent times and many others are in the process of establishing themselves in this business. With New Delhi being the national capital of India, this region provides variety of opportunities to people from different parts of the country. Properties ranging from one bedroom residential flats to lavish bungalows and from small shops and offices to large commercial spaces and business centers are all in demand. The number of real estate and construction companies in this region has also increased drastically, thereby increasing competition amongst them. Different companies have started adopting unique and innovative marketing strategies for attracting different categories of customers in this region. This paper first analyzes existing marketing strategies that are adopted by popular real estate firms for addressing different customer segments and then suggests newer ones to attract business from investors and buyers in the Delhi - National Capital Region (NCR) for residential purpose. Secondary information from various sources was used and primary information was collected by interacting with real estate developers and different categories of customers. Innovative applications of Information Technology in this industry are also portrayed in this paper.
Najdeno v: ključnih besedah
Ključne besede: real estate, brand differentiation, marketing strategy, consumer behaviour
Objavljeno: 05.04.2021; Ogledov: 218; Prenosov: 0
.pdf Polno besedilo (10,95 MB)
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