1. Impact of the label on the purchasing decision process of female Chinese consumersYue Ma, 2021, diplomsko delo Opis: The packaging is often a way of product communicating with its' consumer. Nowadays there are tons of different styles and ways to label the product to attract new customers. For every market, there is a certain way of packaging and developing a brand of the products due to the difference of the culture, lifestyle and habits. Our work aimed to determine the preferences of Chinese female consumers on various styles of Slovenian wine labels. Slovenian wines are still a rare guest on the shelves of the Chinese market. Thus, this research work gives us an opportunity of finding the best way of entering the market with a product from an unknown wine-producing country for the public and establish the brand. Due to the lack of information in this particular section, we have conducted an online survey to collect more precise data. Therefore, within the questionnaire we have used 5 wine labels from different Slovenian wine cellars with completely diversified design and styles, to compare customer's preferences. With the obtained online questionnaire it can be concluded that Chinese female consumers are most attracted to the whole package of the wine design from the wine's glass bottle, to its' shape as well as certain color preferences of the wine labels.
Najdeno v: ključnih besedah
Povzetek najdenega: ...Chinese female consumers on various styles of Slovenian wine labels. Slovenian wines are still a...
Ključne besede: packaging, wine label, brand, Slovenian wine label, Chinese market, Chinese female consumers
Objavljeno: 15.03.2021; Ogledov: 761; Prenosov: 63
 Polno besedilo (1,52 MB)
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3. Can agreement with the linearly closest conjunct be derived in syntax proper?Andrew Nevins, Boban Arsenijević, Jana Willer Gold, Franc Marušič, 2015, objavljeni povzetek znanstvenega prispevka na konferenci Opis: The recent literature on South Slavic conjunct agreement can be roughly divided into two camps: those trying to model the cases of agreement with linearly closest conjunct, as in the Bosnian/Croatian/Serbian (BCS) example in (1) (taken from Bošković 2009), within syntax (Bošković 2009, Puškar & Murphy 2015 a.o.) and those claiming this agreement is a result of a postsyntactic operation that occurs after linearization and hence is sensitive to the linear distance between two syntactic elements (among these, Bhatt & Walkow 2013, Marušič et al 2015). We present a strong argument against strictly syntactic theories of conjunct agreement that leverages experimental work on BCS conjunct agreement and builds on data in Aljović & Begović (2015).
Najdeno v: ključnih besedah
Ključne besede: verb agreement, conjunct agreement, experimental syntax, Slovenian
Objavljeno: 21.03.2016; Ogledov: 2769; Prenosov: 0
Polno besedilo (127,43 KB) |
4. Does Grammatical Structure Accelerate Number Word Learning? Evidence from Learners of Dual and Non-Dual Dialects of SlovenianFranc Marušič, Rok Žaucer, Vesna Plesničar, Tina Razboršek, Jessica Sullivan, David Barner, 2016, izvirni znanstveni članek Opis: How does linguistic structure affect children’s acquisition of early number word meanings? Previous studies have tested this question by comparing how children learning languages with different grammatical representations of number learn the meanings of labels for small numbers, like 1, 2, and 3. For example, children who acquire a language with singular-plural marking, like English, are faster to learn the word for 1 than children learning a language that lacks the singular-plural distinction, perhaps because the word for 1 is always used in singular contexts, highlighting its meaning. These studies are problematic, however, because reported differences in number word learning may be due to unmeasured cross-cultural differences rather than specific linguistic differences. To address this problem, we investigated number word learning in four groups of children from a single culture who spoke different dialects of the same language that differed chiefly with respect to how they grammatically mark number. We found that learning a dialect which features “dual” morphology (marking of pairs) accelerated children’s acquisition of the number word two relative to learning a “non-dual” dialect of the same language.
Najdeno v: ključnih besedah
Ključne besede: števila, številke, slovnično število, dvojina, narečja, usvajanje, učenje, slovenščina, angleščina, numbers, grammatical number, dual, dialects, acquisition, learning, Slovenian, English
Objavljeno: 10.08.2016; Ogledov: 3147; Prenosov: 195
Polno besedilo (1,38 MB) |
5. The Problem of the Representation of Women Authors in Slovenian Secondary School Literature TextbooksZoran Božič, 2016, izvirni znanstveni članek Opis: This paper is based on empirical research on the share of women authors in Slovenian secondary school literature textbooks between 1850 and 2000. The highest share (about 15%) of women
authors was achieved after the Second World War and in contemporary textbooks. However, this share occurred in only one of three competing books, one which offers a considerably larger
selection of authors than that required by the curriculum. The research showed that the share of
women authors depends on the scope of the approach: the fewer authors that are included, the smaller is the likelihood of women authors being represented. With a very strict selection of
nationally representative authors, the female gender is not represented at all. The gender of the selector(s) may influence the inclusion of women authors, but not necessarily: a textbookʼs editor may be a woman, yet still fail to include a single woman author. A comparison between textbooks and literary-historical selections shows that women authors in textbooks are less represented (due to limitations of the scope as determined by the included literary texts), and the selection criteria may also differ.
Najdeno v: ključnih besedah
Ključne besede: Canonization, Didactics, Women authors, Literary history, Slovenian secondary school textbooks
Objavljeno: 17.11.2016; Ogledov: 3093; Prenosov: 170
Polno besedilo (506,38 KB) |
6. Surviving sluicingTina Šuligoj, Vesna Plesničar, Petra Mišmaš, Franc Marušič, 2016, objavljeni povzetek znanstvenega prispevka na konferenci Najdeno v: ključnih besedah
Ključne besede: sluicing, discourse particles, multiple wh-fronting, wh-phrase, left periphery, syntax, Slovenian
Objavljeno: 14.12.2016; Ogledov: 2910; Prenosov: 0
Polno besedilo (382,77 KB) |
7. Formal Studies in Slovenian Syntax2016, znanstvena monografija Opis: Although in the early days of generative linguistics Slovenian was rarely called on in the development of theoretical models, the attention it gets has subsequently grown, so that by now it has contributed to generative linguistics a fair share of theoretically important data. With 13 chapters that all build on Slovenian data, this book sets a new milestone. The topics discussed in the volume range from Slovenian clitics, which are called on to shed new light on the intriguing Person-Case Constraint and to provide part of the evidence for a new generalization relating the presence of the definite article and Wackernagel clitics, to functional elements such as the future auxiliary and possibility modals, the latter of which are discussed also from the perspective of language change. Even within the relatively well-researched topics like wh-movement, new findings are presented, both in relation to the structure of the left periphery and to the syntax of relative clauses.
Najdeno v: ključnih besedah
Ključne besede: Slovenian, Slavic syntax, syntax, Theoretical linguistics
Objavljeno: 12.12.2016; Ogledov: 2827; Prenosov: 0
Polno besedilo (3,74 MB) |
8. Introduction with a State of the Art in Generative Slovenian SyntaxFranc Marušič, Rok Žaucer, 2016, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: Although in the early days of generative linguistics Slovenian was rarely
called on in the development of theoretical models, the attention it gets has
subsequently grown, so that by now it has contributed to generative
linguistics a fair share of theoretically important data. Some of the topics
where Slovenian data played a prominent role include the feel-like
construction, imperative embedding, closest conjunct agreement
phenomena, double applicatives, etc. In this Introduction, we outline some
of these topics to demonstrate how Slovenian has been brought to bear on
issues in generative syntax, and then briefly introduce individual chapters,
some of which touch on the above-mentioned topics and some of which
address new topics where Slovenian data prove relevant for the study of a
particular linguistic phenomenon, such as relativization, modality, and
clitics.
Najdeno v: ključnih besedah
Ključne besede: Generative linguistics, Slovenian, syntax
Objavljeno: 12.12.2016; Ogledov: 2647; Prenosov: 0
Polno besedilo (455,90 KB) |
9. The Modal Cycle vs. Negation in SlovenianFranc Marušič, Rok Žaucer, 2016, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: One of the possible ways of expressing possibility in affirmative
sentences in Slovenian is with a modal adverb that combines with a finite verb. Under negation, a modal auxiliary must be used instead of the modal adverb. The pattern with a modal adverb that combines with a finite verb is a peculiarity among other Slavic languages as well as European languages more generally (Hansen 2005, Olmen & Auwera, in press). Looking at diachronic data, which reveal an earlier stage without the modal adverb as well as a subsequent stage with cooccurrence of the modal adverb and the modal auxiliary, we propose that the change be analyzed in terms of the linguistic cycle (van Gelderen 2011), with the modal adverb originating as a reinforcer of the modal auxiliary and then grammaticalizing into a modal. The modal-adverb strategy could not generalize to contexts with sentential negation because of the hierarchical order of the relevant functional projections and the characteristics of the negative particle.
Najdeno v: ključnih besedah
Ključne besede: Modal adverb, modal cycle, linguistic cycle, Slovenian
Objavljeno: 12.12.2016; Ogledov: 2835; Prenosov: 0
Polno besedilo (672,72 KB) |
10. The left periphery of multiple wh-questions in SlovenianPetra Mišmaš, 2016, samostojni znanstveni sestavek ali poglavje v monografski publikaciji Opis: In this paper I focus on multiple wh-questions in Slovenian and argue for an analysis in which wh-phrases move to the extended left periphery of the sentence. Assuming the Cartographic approach, I consider the order of wh-phrases in Slovenian multiple wh-questions, which was previously described as free, e.g. Golden (1997). While I confirm that the order of wh-phrases in the left periphery is generally free, I show that there are some exceptions, e.g. zakaj ‘why’ and kako ‘how’ tend to precede other wh-phrases. In addition, I show that the order of wh-phrases with respect to focus and topic phrases is free, but that one wh-phrase needs to appear in a clause initial position for a question to get a true wh-question reading. Based on this, I propose that the clause initial wh-phrase moves to the Interrogative Projection, in the sense of Rizzi (2001a), and the remaining wh-phrases to Wh-Projections. Crucially, because wh-movement is not restricted by a requirement on chains, cf. Krapova & Cinque (2005), the order of wh-phrases is free.
Najdeno v: ključnih besedah
Ključne besede: wh-questions, multiple wh-fronting, left periphery, syntax, cartography, Slovenian
Objavljeno: 13.12.2016; Ogledov: 2864; Prenosov: 0
Polno besedilo (338,33 KB) |
