Industry equilibrium and welfare in monopolistic competition under uncertaintyAlexander Shapoval
, V. M. Goncharenko
, 2020, izvirni znanstveni članek
Opis: This paper offers a new theory that describes the influence of uncertainty on economic fundamentals. This theory posits that uncertainty can improve social welfare. We argue that in an economy, where spending of the customers for the differentiated good correlates with larger substitutability of its varieties, the equilibrium output decreases and the prices increase when uncertainty appears. Alternatively, if such spending and substitutability anti-correlate, the predictions for the price and output changes are reversed. The arguments are based on general equilibrium modeling with the monopolistic competition of firms which produce varieties of the differentiated good under limited information regarding the consumer demand. The impact of uncertainty on the equilibrium is assessed by using the relationship between the weighted elasticity of substitution between varieties, the elasticity of the consumer utility, and the income share spent on the differentiated good.
Najdeno v: ključnih besedah
Ključne besede: monopolistic competition, uncertain demand, general utility, consumer welfare
Objavljeno: 22.03.2021; Ogledov: 535; Prenosov: 0
Polno besedilo (547,06 KB)
Branding strategies for real estate companies in Delhi-NCRSaibal K. Pal
, Rajan Gupta
, Saibal K. Pal
, 2012, samostojni znanstveni sestavek ali poglavje v monografski publikaciji
Opis: Real estate is one of the fastest growing industries in India mainly due to rising population and income, movement of people to larger cities & towns and increasing demand-supply gap. Many Indian and foreign companies have started investing heavily in this sector as bright prospects can be witnessed in metro and big cities as well as smaller towns in India. Major players like DLF, Unitech, Ansals, Omaxe and Parsavnath Developers have shown good turnover in recent times and many others are in the process of establishing themselves in this business. With New Delhi being the national capital of India, this region provides variety of opportunities to people from different parts of the country. Properties ranging from one bedroom residential flats to lavish bungalows and from small shops and offices to large commercial spaces and business centers are all in demand. The number of real estate and construction companies in this region has also increased drastically, thereby increasing competition amongst them. Different companies have started adopting unique and innovative marketing strategies for attracting different categories of customers in this region. This paper first analyzes existing marketing strategies that are adopted by popular real estate firms for addressing different customer segments and then suggests newer ones to attract business from investors and buyers in the Delhi - National Capital Region (NCR) for residential purpose. Secondary information from various sources was used and primary information was collected by interacting with real estate developers and different categories of customers. Innovative applications of Information Technology in this industry are also portrayed in this paper.
Najdeno v: ključnih besedah
Ključne besede: real estate, brand differentiation, marketing strategy, consumer behaviour
Objavljeno: 05.04.2021; Ogledov: 508; Prenosov: 0
Polno besedilo (10,95 MB)
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A study on cause related marketing: antecedents and consequents in relation to purchase intention of consumers in Delhi, IndiaSaibal K. Pal
, 2017, izvirni znanstveni članek
Opis: The study examines the antecedents and consequents of Cause Related Marketing (CRM) and its impact on the purchase intention of consumers directly and indirectly. The aim of the study is to understand the impact of CRM activities on the company and its brand and analyze its influence on the purchase intention of consumers. To fulfill the objectives, descriptive research with sample of 415 consumers has been used. Data is collected with the help of semi-structured questionnaires in Delhi-NCR, India from January-June 2016. To determine sample, convenience sampling is used and analysis is done using statistical techniques such as Correlation, Regression and ANOVA. The finding of the study reveals that sponsorship, market orientation and awareness of events contribute in effective implementation of cause related marketing. Also CRM influences consumer attitude, brand loyalty and corporate reputation. CRM activities were found to have a significant impact on purchase intention of consumers. Also, the findings imply that women related and anti-trafficking issues must be adopted as the central theme for CRM activities to attract more consumers to participate in the campaign. Organizations that intent to increase purchase intention of consumers can do it through Cause Related Marketing campaigns and can understand the antecedents that make CRM a successful activity with the help of this study. The study has paid attention towards conceptualization of CRM and examining the impact of various antecedents and consequences of CRM. Such exhaustive research framework has not been developed and tested by prior studies which novel in current research.
Najdeno v: ključnih besedah
Ključne besede: cause related marketing, purchase intention, sponsorship, corporate credibility, market orientation, brand loyalty, consumer attitude
Objavljeno: 01.04.2021; Ogledov: 452; Prenosov: 0
Polno besedilo (596,26 KB)