Repozitorij Univerze v Novi Gorici

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Naslov:Data analytics for better branding of e-governance and e-business systems : case of "digital India" campaign
Avtorji:Gupta, Rajan (Avtor)
Pal, Saibal K. (Avtor)
Muttoo, Sunil K. (Avtor)
Datoteke:URL https://www.igi-global.com/gateway/chapter/238950
 
Jezik:Angleški jezik
Vrsta gradiva:Neznano ()
Tipologija:1.16 - Samostojni znanstveni sestavek ali poglavje v monografski publikaciji
Organizacija:UNG - Univerza v Novi Gorici
Opis:Efficient e-governance leads to stronger democracy which can be achieved through higher trust, visibility, and transparency in the system, which can be acquired through effective branding. Various techniques of data analytics can help in achieving trust and transparency in the system. The objective of the study is to resolve various issues in the public sector through analytics-based improvement of different parameters of branding, namely, communication, consistency, clarity, and competition. The research design of the study is a combination of both qualitative and quantitative techniques like descriptive statistics. The main techniques emerged for data analysis includes rating and ranking analysis of government apps, social media analytics, text and speech analytics, media analytics, statistical analytics and data mining, telecom analytics, and people demographics for government programs. It was found that the “Digital India” campaign under e-governance initiative was highly successful based on different kinds of analytical methods found in the study.
Ključne besede:e-governance, data analytics, e-business, business systems, information systems, government campaigns, branding
Leto izida:2020
Št. strani:Str. 51-78
COBISS_ID:57882627 Povezava se odpre v novem oknu
UDK:004
URN:URN:SI:UNG:REP:6UVIIMNN
DOI:10.4018/978-1-5225-5412-7.ch003 Povezava se odpre v novem oknu
Število ogledov:438
Število prenosov:2
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
Področja:Gradivo ni uvrščeno v področja.
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Skupna ocena:(0 glasov)
Vaša ocena:Ocenjevanje je dovoljeno samo prijavljenim uporabnikom.

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Gradivo je del monografije

Naslov:Leveraging digital innovation for governance, public administration, and citizen services
Podnaslov:emerging research and opportunities
Založnik:IGI Global
ISBN:978-1-522-55413-4
COBISS.SI-ID:57879299 Novo okno
Kraj izida:Hershey
Uredniki:Vij Mali Vij Mali

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