| Naslov: | Converting apprehensive customers to willing customers : building trust in online shopping arena |
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| Avtorji: | ID Gupta, Rajan (Oseba, ki intervjuva)
ID Pal, Saibal K. (Avtor) |
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| Datoteke: |
Gradivo nima datotek, ki so prostodostopne za javnost. Gradivo je morda fizično dosegljivo v knjižnici fakultete, zalogo lahko preverite v COBISS-u.  |
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Neznano |
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| Tipologija: | 1.01 - Izvirni znanstveni članek |
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| Organizacija: | UNG - Univerza v Novi Gorici
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| Opis: | This study focuses on knowing about the factors that can affect the trust levels of the consumers involved in online shopping. Trust has been identified as a prominent factor that ultimately leads to the transformation of the apprehensive customers into willing customers. The role of website design features and portal affiliation is tested regarding their impact in affecting the trusting beliefs of the customers. Structural Equation Modeling (SEM) was put to use to do the statistical testing on the data collected through students of tier III city of India. The results
showed that the website design features have an important role to play in affecting the trusting beliefs of the people whereas portal affiliation didn’t have much of a role. The study
implies that the website managers must focus on their design features if they want to gain the trust of their customers. The portal affiliation wouldn’t be fruitful in the case of a student
at least. Better shoppers amongst students must be attracted towards portals through innovative designs and features. |
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| Ključne besede: | online shopping, building trust, website design features, portal affiliation, structural equation modelling, theory of reasoned action |
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| Leto izida: | 2017 |
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| Št. strani: | str. 198-220 |
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| Številčenje: | Vol. 8, no. 2 |
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| PID: | 20.500.12556/RUNG-6395 |
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| COBISS.SI-ID: | 57981187 |
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| UDK: | 004 |
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| ISSN pri članku: | 0976-030X |
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| DOI: | 10.5958/0976-173X.2017.00016.1 |
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| NUK URN: | URN:SI:UNG:REP:RUWCEHCB |
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| Datum objave v RUNG: | 01.04.2021 |
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| Število ogledov: | 2626 |
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| Število prenosov: | 0 |
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| Metapodatki: |    |
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