Repozitorij Univerze v Novi Gorici

Izpis gradiva
A+ | A- | Pomoč | SLO | ENG

Naslov:Comparison of Effectiveness between Traditional and Digital Marketing in a Selected Company
Avtorji:ID Milost, Mateja (Mentor) Več o mentorju... Novo okno
ID Stoilkovska, Veronika (Avtor)
Datoteke:.pdf Veronika_Stoilkovska.pdf (1,56 MB)
MD5: FD9D4C3F8ED732B2714D93FC9E7C3626
 
Jezik:Angleški jezik
Vrsta gradiva:Diplomsko delo/naloga
Tipologija:2.11 - Diplomsko delo
Organizacija:PTF - Poslovno-tehniška fakulteta
Opis:The thesis contains the differences between traditional and digital marketing, a comparison between the advantages and disadvantages for both marketing methods, types of channels they have, methods of calculating the effectiveness of both methods and research to show how theory can be put into application in the real world, and what kind of results come out. The research is based on data from a selected company, Bolton Adriatic d.o.o., where there are consumer brands from three types of industries: house cleaning brand, food brand, and personal care brand. These brands are introduced by traditional ways of marketing, digital ways of marketing, and both marketing ways. The goal of the research is to show the performance of different channels in the year of 2020. The approach to the research is secondary based. Quantitative data was gathered from archives and analysed further into descriptive representation.
Ključne besede:Traditional marketing, digital marketing, effectiveness, data, performance, comparison, metrics, key performance indicators, advantages and disadvantages
Kraj izida:Nova Gorica
Leto izida:2022
PID:20.500.12556/RUNG-7373 Novo okno
COBISS.SI-ID:121270531 Novo okno
NUK URN:URN:SI:UNG:REP:XJEAD0NP
Datum objave v RUNG:14.09.2022
Število ogledov:1671
Število prenosov:54
Metapodatki:XML RDF-CHPDL DC-XML DC-RDF
:
Kopiraj citat
  
Skupna ocena:(0 glasov)
Vaša ocena:Ocenjevanje je dovoljeno samo prijavljenim uporabnikom.
Objavi na:Bookmark and Share


Postavite miškin kazalec na naslov za izpis povzetka. Klik na naslov izpiše podrobnosti ali sproži prenos.

Nazaj