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Abstract: The purpose of this work is to research the (self)representation of women as a sociocultural and political phenomenon through the popular media in the ex-Yugoslav region from the 1990s to today (2023). The key research point will be Turbo-folk - the dominant musical expression of contemporary Serbian society. The construction of the ˝ideal woman˝ is seen in the early stages of the genre and can be defined through the observation of its first prominent representatives. The society‟s attitude towards women becomes apparent by analyzing popular media outlets, which had the establishment of gender roles as one of their imperatives, while at the same time scrutinizing female perfomers through sexist and obscene tabloid articles. Through careful research, it becomes evident that women are used as a tool for promoting a certain idealogy and gender-desirable behaviour through their media presence. Alternatively, the unbothered women of turbo-folk play along to secure personal capital but eventually re-invent themselves as self-sufficient women who resist the derogatory value system that the genre represents. Such instances are observed and analyzied with the goal of determining the position, role and influence of the genre‟s leading performers and dismantling the archetype of the ˝female singer˝. The encouraged gender-desirable behaviour, promoted through the ˝icons˝ of turbo folk will be studied and used in the construction of my graduation film protagonist.
Keywords: Turbo-folk, Balkan, Svetlana Raţnatović (Ceca), patriarchy
Published in RUNG: 01.12.2023; Views: 562; Downloads: 9
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