Repository of University of Nova Gorica

Show document
A+ | A- | Help | SLO | ENG

Title:Smart phones, smarter marketing: suggesting strategies through smart phones in India
Authors:ID Gupta, Rajan (Author)
ID Pal, Saibal K. (Author)
ID Pal, Saibal K. (Author)
Files: This document has no files that are freely available to the public. This document may have a physical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Language:English
Work type:Unknown
Typology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:UNG - University of Nova Gorica
Abstract:Marketing via mobile phones, commonly known as Mobile (m)-Marketing, includes advertising, promotions, direct marketing and customer relationship management using mobile calls or mobile media like SMS and MMS. With over two billion mobile users currently available all over the world and a significant percentage switching to smart phones, marketers now have new opportunities to target users of such devices. This paper focuses on identifying and designing marketing strategies for different sectors and product/service categories in India using these smart devices and available services. Primary data collection has been carried out by interviewing marketing and store managers and also by collecting responses from users. We identify sectors like banking & financial services, education, health, real estate, airlines, tourism and hospitality and suggest interesting marketing opportunities for the mobile platform. We believe that these initiatives would open up new channels for customer engagement, branding, advertising and product promotion. We also feel that with regular addition of new players, the future holds bright for brands coming together, selling together and marketing together in the smartest possible way.
Keywords:marketing strategy, mobile marketing, smart phones, dual branding
Year of publishing:2012
Number of pages:Str. 171-180
PID:20.500.12556/RUNG-6387 New window
COBISS.SI-ID:58261763 New window
UDC:339.138
NUK URN:URN:SI:UNG:REP:BGUFH3G3
Publication date in RUNG:05.04.2021
Views:1811
Downloads:0
Metadata:XML RDF-CHPDL DC-XML DC-RDF
:
Copy citation
  
Average score:(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Record is a part of a monograph

Title:Trends in marketing towards business excellence
Editors:Sandeep Puri
Place of publishing:New Delhi
Publisher:Macmillan
Year of publishing:2012
ISBN:978-935-059-028-7
COBISS.SI-ID:58261507 New window

Back