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Title:Povezanost zadovoljstva strank in organizacijske klime v izbranem podjetju
Authors:ID Ivanovska, Aneta (Mentor) More about this mentor... New window
ID Miklavčič, Nejka (Author)
Files:.pdf Nejka_Miklavcic.pdf (847,66 KB)
MD5: 36F2AE647A886631C1E4A6B26002E893
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:Vsako podjetje si želi imeti čim več lojalnih in zadovoljnih strank, saj so to ljudje, ki se v podjetje vračajo in v svet nosijo dobro besedo o podjetju. Da pa dobimo zveste stranke, ne pomagajo samo promocija, dobre prodajne ponudbe in ostale tehnike prodaje, ampak tudi sama klima v podjetju. Zaposleni so namreč zgled podjetja. In zadovoljen zaposleni bo s svojim delom, dobro voljo in pripadnostjo podjetju pokazal stranki, da je tudi ona zaželena, cenjena in prav tako pomembna kot zaposleni. Z raziskavo zadovoljstva strank in organizacijske klime smo želeli dobiti rezultate, kaj najbolj vpliva na skupno zadovoljstvo stranke in kaj najbolj na pripadnost delavca podjetju. Skupni rezultati pa nam dajo vpogled v povezavo obojega skupaj. Ti so nam namreč pokazali, da na zadovoljstvo strank med drugim najbolj vplivata kakovost postrežbe ter svetovanje zaposlenih. Ti dve lastnosti, pa sta pomembna pokazatelja dobrega in motiviranega zadovoljnega zaposlenega.
Keywords:zadovoljstvo, zaposleni, organizacijska klima, stranke, pripadnost
Place of publishing:Nova Gorica
Year of publishing:2022
PID:20.500.12556/RUNG-7607 New window
COBISS.SI-ID:123673859 New window
NUK URN:URN:SI:UNG:REP:YN0DBU3T
Publication date in RUNG:30.09.2022
Views:2490
Downloads:69
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Secondary language

Language:English
Title:Relationship between customer satisfaction and organizational culture in a chosen company
Abstract:Every company wants to have as many loyal and satisfied customers as possible because these are the people who will return to the company and spread the company's good word to the rest od the world. Not only does promotion, good sales offers, and other sales techniques help to gain loyal costumers, but so does the company’s climate. Employees serve as a model for the company. And a satisfied employee, through his work, goodwill, and sense of belonging to the company, will demonstrate to the customer that he is wanted, valued, and just as important as the employee. We wanted to find out what has the greatest impact on overall customer satisfaction and what has the greatest impact on employee affiliation with the company by conducting a survery of costumer satisfaction and organizational environment. The combined results provide a nice overview of the two’s relationship. The results showed us that the quality of service and the advice of employees have the greatest influence on customer satisfaction. These two qualities are important indicators of a good, motivated and satisfied employee.
Keywords:satisfaction, employees, organization environment, costumer, belonging


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