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1983. Linguistic equilibrium with local and world languages : challenges of globalisationDenis Davydov, Alexander Shapoval, Shlomo Weber, 2018, original scientific article Abstract: In this paper we introduce a model of a society with two distinct linguistic groups, each consisting of heterogeneous individuals speaking their native language. There is also a world language so that every individual is faced with four learning choices: to study the other local language only, to study the world language only, to study both, and to refrain from studying either language. We examine the Nash equilibiria of that game determined by communicative benefits (Selten & Pool), and address inefficiency of the equilibrium. We then show that government subsidies for language learning could serve as welfare‐enhancing policies. Finally, we analyze the three‐language policy, certain variants of which have been adopted in multilingual countries or regions.
Keywords: three-language formula, Nash equilibrium, inefficiency
Published in RUNG: 07.04.2021; Views: 1905; Downloads: 95
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1988. Internal and external cubic subalgebras of BCK/BCI-algebrasHashem Bordbar, Mohammad Mehdi Zahedi, Young Bae Jun, 2021, original scientific article Abstract: A characterization of cubic subalgebra is established. The notion of
internal and external cubic subalgebra in BCK\BCI-algebra, and several properties
are investigated. The R-union, R-intersection, P-union, and P-intersection of internal
and external cubic subalgebras in BCK=BCI-algebra are discussed.
Keywords: subalgebra, internal cubic subalgebra, external cubic subalgebra
Published in RUNG: 07.04.2021; Views: 1912; Downloads: 0
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1989. |
1990. Smart phones, smarter marketing: suggesting strategies through smart phones in IndiaRajan Gupta, Saibal K. Pal, Saibal K. Pal, 2012, independent scientific component part or a chapter in a monograph Abstract: Marketing via mobile phones, commonly known as Mobile (m)-Marketing, includes advertising, promotions, direct marketing and customer relationship management using mobile calls or mobile media like SMS and MMS. With over two billion mobile users currently available all over the world and a significant percentage switching to smart phones, marketers now have new opportunities to target users of such devices. This paper focuses on identifying and designing marketing strategies for different sectors and product/service categories in India using these smart devices and available services. Primary data collection has been carried out by interviewing marketing and store managers and also by collecting responses from users. We identify sectors like banking & financial services, education, health, real estate, airlines, tourism and hospitality and suggest interesting marketing opportunities for the mobile platform. We believe that these initiatives would open up new channels for customer engagement, branding, advertising and product promotion. We also feel that with regular addition of new players, the future holds bright for brands coming together, selling together and marketing together in the smartest possible way.
Keywords: marketing strategy, mobile marketing, smart phones, dual branding
Published in RUNG: 05.04.2021; Views: 1905; Downloads: 0
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