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Title:Marketing izdelkov iz furnirja
Authors:Boškin, Aleksander (Author)
Faganel, Armand (Mentor) More about this mentor... New window
Files:URL http://www.ung.si/~library/diplome/PTF/31Boskin.pdf
 
.pdf 31Boskin.pdf (884,29 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:V diplomski nalogi smo celovito preučili marketing izdelkov iz furnirja, opravili smo podrobno tržno raziskavo, kjer smo analizirali obstoječe odjemalce ter anketirali potencialne odjemalce. Najprej smo na podlagi pridobljenega znanja in teoretičnih osnov predstavili pojma raziskava trga ter razvoj in uvajanje novega izdelka na trg. V nadaljevanju naloge smo predstavili izdelke, ki so predmet raziskave, načrtovali in izvedli natančno raziskavo trga za omenjene izdelke in opredelili položaj obravnavane organizacije na slovenskem trgu. V naslednjem poglavju smo obravnavali koncept segmentiranja in pozicioniranja izdelkov z opisom marketinškega spleta. Posebno pozornost smo namenili določanju možnih odjemalcev za nov izdelek, ter določanju ciljnih skupin za katere smo analizirali njihove značilnosti in potrebe. Z izsledki naloge z uporabo pravilno načrtovane politike in izbrane marketinške strategije bomo pripomogli k boljši prodaji izdelkov iz furnirja.
Keywords:diplomske naloge, marketing, tržne raziskave, izdelki, furnir
Year of publishing:2006
Publisher:A. Boškin
Number of pages:X, 54 str.
Source:Nova Gorica
COBISS_ID:505595 Link is opened in a new window
UDC:339.13
URN:URN:SI:UNG:REP:DLEE5A9K
Views:2946
Downloads:313
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Secondary language

Language:English
Abstract:The thesis is based upon the thorough research of the marketing mix of the products made of veneer. Detailed marketing research, analysis of the company's present consumers and examination of the potential customers are made. Initially the terms marketing research and launching of the product to the market are introduced on the basis of the acquired knowledge and the theory. Then the company's products are presented, the detailed research of the target market is made and the current situation of the analysed organization on the Slovenian market is defined. The concept of the segmentation and the positioning of the products with the description of the marketing mix are presented in the next chapter. A special efford has been directed to the definition of the potential consumers for the new product and to the definition of the target groups, their characteristic and needs. The results of the thesis with the correctly planned policy and the good chosen marketing strategy can contribute to the better sales of the veneer products in the future.


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