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65. Comparison of Effectiveness between Traditional and Digital Marketing in a Selected CompanyVeronika Stoilkovska, 2022, undergraduate thesis Abstract: The thesis contains the differences between traditional and digital marketing, a
comparison between the advantages and disadvantages for both marketing methods,
types of channels they have, methods of calculating the effectiveness of both methods
and research to show how theory can be put into application in the real world, and
what kind of results come out.
The research is based on data from a selected company, Bolton Adriatic d.o.o., where
there are consumer brands from three types of industries: house cleaning brand, food
brand, and personal care brand. These brands are introduced by traditional ways of
marketing, digital ways of marketing, and both marketing ways. The goal of the
research is to show the performance of different channels in the year of 2020.
The approach to the research is secondary based. Quantitative data was gathered from
archives and analysed further into descriptive representation.
Keywords: Traditional marketing, digital marketing, effectiveness, data, performance, comparison, metrics, key performance indicators, advantages and disadvantages
Published in RUNG: 14.09.2022; Views: 2818; Downloads: 62
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68. Pomen timskega dela in ustvarjalnega sodelovanja za uspešnost organizacije v izbranem podjetju : diplomsko deloVeronika Efremova, 2021, undergraduate thesis Abstract: V diplomskem delu sem se osredotočila na pomen timskega dela, ki je v sodobnih časih nepogrešljivo. Fokusirala sem se na ključne elemente nastanka tima, na vlogo vodje tima, na pomembnost karakteristik pri oblikovanju tima, pomen uspešne komunikacije in na reševanje konfliktov v timu.
Keywords: diplomske naloge, timsko delo, vodenje, komunikacija, motivacija, konflikti
Published in RUNG: 05.10.2021; Views: 4385; Downloads: 251
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69. Identification of environmental stress conditions by comparative analysis of peroxidase activity in betulla pendula and pinus sp. : Group project reportPatrik Cingerli, Katarina Erker, Nina Žvab-Pernat, Darian Rampih, Miroslav Štrbac, Hena Zukić, Kenan Kapetanović, 2021, treatise, preliminary study, study Abstract: The study investigated the possibility of developing a biomarker to evaluate the stress level in trees. The analyses have been performed on tree samples appertaining to two different tree species and collected at two locations in Slovenia. The presence and the activity of the proteins – peroxidases was measured by the qualitative method of the agarose gel electrophoresis and the quantitative method of spectrometry. It was found out that by measuring the presence of the biomarkers and pigments in the tree samples we can determine the stress levels and thus the health status of trees.
Keywords: biomarkers, environmental stress, pigments, peroxidase
Published in RUNG: 29.09.2021; Views: 3746; Downloads: 0
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