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1.
Analiza strategije uvajanja novega mobilnega telefona na slovenski trg
Jernej Štrancar, 2012, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...strategije trženja, SWOT analiza, marketing, pozicioniranje, diplomske naloge, ...
Keywords: strategije trženja, SWOT analiza, marketing, pozicioniranje, diplomske naloge
Published: 15.10.2013; Views: 3198; Downloads: 383
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2.
Trženje v razmerah globalnega poslovanja
Maja Drole, 2006, undergraduate thesis

Abstract: V diplomski nalogi je predstavljena oblika trženja, ki jo narekujejo globalni trendi. V prvem delu gre zgolj za analizo in predstavitev globalnega trženja na podlagi literature in drugih virov. Opredeljeni so pojem globalnega trženja, razvoj globalnega trženja, globalno okolje s poudarkom na avtomobilski industriji ter glavni štirje elementi trženjskega spleta. Drugi del se navezuje na uspešno globalno podjetje Iskra Avtoelektrika. V njem je prikazan celoten projekt nastopa Iskre Avtoelektrike na industrijskem sejmu. Sejemski nastop je namreč ena izmed pomembnih oblik komuniciranja na globalnem trgu.
Found in: ključnih besedah
Summary of found: ...diplomske naloge, marketing, trgovina, avtomobilska industrija, Iskra Avtoelektrika, ...
Keywords: diplomske naloge, marketing, trgovina, avtomobilska industrija, Iskra Avtoelektrika
Published: 15.10.2013; Views: 3300; Downloads: 242
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3.
Marketing izdelkov iz furnirja
Aleksander Boškin, 2006, undergraduate thesis

Abstract: V diplomski nalogi smo celovito preučili marketing izdelkov iz furnirja, opravili smo podrobno tržno raziskavo, kjer smo analizirali obstoječe odjemalce ter anketirali potencialne odjemalce. Najprej smo na podlagi pridobljenega znanja in teoretičnih osnov predstavili pojma raziskava trga ter razvoj in uvajanje novega izdelka na trg. V nadaljevanju naloge smo predstavili izdelke, ki so predmet raziskave, načrtovali in izvedli natančno raziskavo trga za omenjene izdelke in opredelili položaj obravnavane organizacije na slovenskem trgu. V naslednjem poglavju smo obravnavali koncept segmentiranja in pozicioniranja izdelkov z opisom marketinškega spleta. Posebno pozornost smo namenili določanju možnih odjemalcev za nov izdelek, ter določanju ciljnih skupin za katere smo analizirali njihove značilnosti in potrebe. Z izsledki naloge z uporabo pravilno načrtovane politike in izbrane marketinške strategije bomo pripomogli k boljši prodaji izdelkov iz furnirja.
Found in: ključnih besedah
Keywords: diplomske naloge, marketing, tržne raziskave, izdelki, furnir
Published: 15.10.2013; Views: 3203; Downloads: 328
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4.
Trženje turističnih storitev in ekonomsko vrednotenje naložbe v izgradnjo kampa Vili
Lucijan Tušar, 2006, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...diplomske naloge, marketing, turizem, počitniški kampi, ...
Keywords: diplomske naloge, marketing, turizem, počitniški kampi
Published: 15.10.2013; Views: 3474; Downloads: 711
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5.
Analiza poslovnega načrta ter nove smernice razvoja podjetja Vitel
Klemen Vodopivec, 2006, undergraduate thesis

Found in: ključnih besedah
Summary of found: ...analize, bilanca stanja, denarni tokovi, poslovni načrti, marketing, televizija, ...
Keywords: diplomske naloge, podjetja, analize, bilanca stanja, denarni tokovi, poslovni načrti, marketing, televizija
Published: 15.10.2013; Views: 3625; Downloads: 188
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6.
Učinek menjave embalaže izdelkov izbranega podjetja
Sara Vodopivec, 2014, undergraduate thesis

Abstract: V podjetju dajejo vedno večji poudarek pospeševanju prodaje in marketingu ter temu primerno namenjajo tudi vedno več denarnih sredstev. Danes ni več najpomembneje, kakšen izdelek prodajaš, temveč le, ali ga znaš prodati. Vedno bolj postaja pomemben tudi videz embalaže in ne samo izdelek, ki je v njej. Embalaža mora biti privlačna za kupca in ga mora pritegniti ter privabiti v nakup. V diplomskem delu smo predstavili pospeševanje prodaje, pomen embalaže, podjetje Fructal in njegove izdelke, menjavo embalaže dvema izdelkoma ter učinek te menjave. Skozi teoretični del smo na kratko predstavili pospeševanje prodaje ter osnovne funkcije embalaže. Poleg tega teoretični del opisuje zgodovino, pomen, orodja in cilje pospeševanja prodaje ter pomen, funkcijo in kriterije ocenjevanja embalaže. V analitičnem delu pa smo analizirali menjavo embalaže dvema izdelkoma in navedli nekaj lastnih predlogov za izboljšanje. Z analizo podjetja Fructal in njegove menjave embalaže izdelkoma Fructal Classic in Smoothie smo prišli do sklepov in ugotovitev, ki bi morda pomagali podjetju. Na splošno je bila menjava embalaže izdelka Classic dobro ocenjena, medtem ko je bila menjava embalaže izdelku Smoothie slabše ocenjena. Menimo, da bi moralo podjetje Fructal v spremembe bolj vključiti potrošnike in jim te še bolje skomunicirati in približati.
Found in: ključnih besedah
Summary of found: ...Fructal, Smoothie, Classic, pospeševanje prodaje, embalaža, marketing, učinek menjave embalaže, analiza...
Keywords: Fructal, Smoothie, Classic, pospeševanje prodaje, embalaža, marketing, učinek menjave embalaže, analiza
Published: 23.10.2015; Views: 3578; Downloads: 227
.pdf Fulltext (1,39 MB)

7.
Brand introduction on the Slovenian market: case study Gurieli tea
Mariam Parekhelashvili, 2016, master's thesis

Abstract: Human beings have always tried to create new, innovative things so as to gain profit out of them. Companies which are following the human beings nature strive to satisfy customers’ demand for high-quality products and services. Developing a new product is always a complex and experimental process. The process of introducing new products to an international market is as risky as it is vital for the long-term success of many companies. The number of new products introduced globally is increasing every year, but great majority of them fail. The main purpose of this thesis is to develop an effective marketing plan for the new product introduction to an international market - a successful launch of the Georgian Gurieli tea to the Slovenian market. Market research gave us a business view of the tea industry on the Slovenian market. By means of secondary research and market analysis, we identified potential customers, understood market conditions and competitive landscape. The main steps of proposed marketing strategy are segmentation, targeting and successful positioning (STP). STP focuses on commercial effectiveness, selecting the most valuable segments of the Slovenian market and developing the marketing mix and product positioning strategy for each recognized segment. Planned implementation of a subtle advertising campaign for the Gurieli tea would be a vital component of the strategy - through an innovative marketing communication mix the product would be successfully introduced and promoted to target customers.
Found in: ključnih besedah
Summary of found: ...this thesis is to develop an effective marketing plan for the new product introduction to...
Keywords: Product development, tea, brand introduction, segmentation, targeting, positioning, market research, international market, marketing mix, communication.
Published: 07.10.2016; Views: 3478; Downloads: 177
.pdf Fulltext (1,88 MB)

8.
Analiza skladnosti koncepta poslovnega dogodka s ciljem utrjevanja strategije lastne blagovne znamke v visokotehnološkem podjetju
Jani Pavletič, 2017, undergraduate thesis

Abstract: V diplomskem delu smo se osredotočili pretežno na organizacijo poslovnega dogodka in njegovo skladnostjo s poslovnimi in strateškimi cilji podjetja. Govorili bomo pretežno o eni izmed poslovnih enot podjetja Instrumentation Technologies, in sicer poslovni enoti Libera. Podjetje Instrumentation Technologies vsakoletno organizira pomemben poslovno-marketinški dogodek, ki je eden glavnih komunikacijskih orodij za pridobivanje povratnih informacij s strani končnih odjemalcev. Izvedli smo analizo obstoječega stanja v podjetju, analizirali ciljni segment, konkurenco in pretekle poslovno-marketinške dogodke Libera Workshop. Na koncu smo podali tudi rezultate anket o zadovoljstvu udeležencev letošnjega dogodka Libera Workshop in predloge za nadaljnjo delo. Namen diplomskega dela je ugotoviti skladnost koncepta in organizacije poslovno-marketinškega dogodka Libera Workshop z vizijo in poslovnimi cilji podjetja Instrumentation Technologies na podlagi teoretičnih izhodišč in izvedbe empirične raziskave.
Found in: ključnih besedah
Summary of found: ...Strateški marketing, poslovno-marketinški dogodek, marketinško komuniciranje....
Keywords: Strateški marketing, poslovno-marketinški dogodek, marketinško komuniciranje.
Published: 25.09.2017; Views: 2174; Downloads: 160
.pdf Fulltext (1,06 MB)

9.
Smart phones, smarter marketing: suggesting strategies through smart phones in India
Saibal K. Pal, Rajan Gupta, Saibal K. Pal, 2012, independent scientific component part or a chapter in a monograph

Abstract: Marketing via mobile phones, commonly known as Mobile (m)-Marketing, includes advertising, promotions, direct marketing and customer relationship management using mobile calls or mobile media like SMS and MMS. With over two billion mobile users currently available all over the world and a significant percentage switching to smart phones, marketers now have new opportunities to target users of such devices. This paper focuses on identifying and designing marketing strategies for different sectors and product/service categories in India using these smart devices and available services. Primary data collection has been carried out by interviewing marketing and store managers and also by collecting responses from users. We identify sectors like banking & financial services, education, health, real estate, airlines, tourism and hospitality and suggest interesting marketing opportunities for the mobile platform. We believe that these initiatives would open up new channels for customer engagement, branding, advertising and product promotion. We also feel that with regular addition of new players, the future holds bright for brands coming together, selling together and marketing together in the smartest possible way.
Found in: ključnih besedah
Keywords: marketing strategy, mobile marketing, smart phones, dual branding
Published: 05.04.2021; Views: 75; Downloads: 0
.pdf Fulltext (10,81 MB)
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10.
Branding strategies for real estate companies in Delhi-NCR
Saibal K. Pal, Rajan Gupta, Saibal K. Pal, 2012, independent scientific component part or a chapter in a monograph

Abstract: Real estate is one of the fastest growing industries in India mainly due to rising population and income, movement of people to larger cities & towns and increasing demand-supply gap. Many Indian and foreign companies have started investing heavily in this sector as bright prospects can be witnessed in metro and big cities as well as smaller towns in India. Major players like DLF, Unitech, Ansals, Omaxe and Parsavnath Developers have shown good turnover in recent times and many others are in the process of establishing themselves in this business. With New Delhi being the national capital of India, this region provides variety of opportunities to people from different parts of the country. Properties ranging from one bedroom residential flats to lavish bungalows and from small shops and offices to large commercial spaces and business centers are all in demand. The number of real estate and construction companies in this region has also increased drastically, thereby increasing competition amongst them. Different companies have started adopting unique and innovative marketing strategies for attracting different categories of customers in this region. This paper first analyzes existing marketing strategies that are adopted by popular real estate firms for addressing different customer segments and then suggests newer ones to attract business from investors and buyers in the Delhi - National Capital Region (NCR) for residential purpose. Secondary information from various sources was used and primary information was collected by interacting with real estate developers and different categories of customers. Innovative applications of Information Technology in this industry are also portrayed in this paper.
Found in: ključnih besedah
Summary of found: ...companies have started adopting unique and innovative marketing strategies for attracting different categories of customers...
Keywords: real estate, brand differentiation, marketing strategy, consumer behaviour
Published: 05.04.2021; Views: 101; Downloads: 0
.pdf Fulltext (10,95 MB)
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