1. The impact of observing strategy on cosmological constraints with LSSTMichelle Lochner, Dan Scolnic, Husni Almoubayyed, Timo Anguita, Humna Awan, Eric Gawiser, Satya Gontcho A Gontcho, Melissa Lynn Graham, Philippe Gris, Tanja Petrushevska, 2022, original scientific article Keywords: cosmology, observing strategy, LSST, Vera Rubin Observatory
Published in RUNG: 07.04.2022; Views: 2110; Downloads: 65
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2. Smart phones, smarter marketing: suggesting strategies through smart phones in IndiaRajan Gupta, Saibal K. Pal, Saibal K. Pal, 2012, independent scientific component part or a chapter in a monograph Abstract: Marketing via mobile phones, commonly known as Mobile (m)-Marketing, includes advertising, promotions, direct marketing and customer relationship management using mobile calls or mobile media like SMS and MMS. With over two billion mobile users currently available all over the world and a significant percentage switching to smart phones, marketers now have new opportunities to target users of such devices. This paper focuses on identifying and designing marketing strategies for different sectors and product/service categories in India using these smart devices and available services. Primary data collection has been carried out by interviewing marketing and store managers and also by collecting responses from users. We identify sectors like banking & financial services, education, health, real estate, airlines, tourism and hospitality and suggest interesting marketing opportunities for the mobile platform. We believe that these initiatives would open up new channels for customer engagement, branding, advertising and product promotion. We also feel that with regular addition of new players, the future holds bright for brands coming together, selling together and marketing together in the smartest possible way.
Keywords: marketing strategy, mobile marketing, smart phones, dual branding
Published in RUNG: 05.04.2021; Views: 2566; Downloads: 0
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3. Branding strategies for real estate companies in Delhi-NCRRajan Gupta, Saibal K. Pal, Saibal K. Pal, 2012, independent scientific component part or a chapter in a monograph Abstract: Real estate is one of the fastest growing industries in India mainly due to rising population and income, movement of people to larger cities & towns and increasing demand-supply gap. Many Indian and foreign companies have started investing heavily in this sector as bright prospects can be witnessed in metro and big cities as well as smaller towns in India. Major players like DLF, Unitech, Ansals, Omaxe and Parsavnath Developers have shown good turnover in recent times and many others are in the process of establishing themselves in this business. With New Delhi being the national capital of India, this region provides variety of opportunities to people from different parts of the country. Properties ranging from one bedroom residential flats to lavish bungalows and from small shops and offices to large commercial spaces and business centers are all in demand. The number of real estate and construction companies in this region has also increased drastically, thereby increasing competition amongst them. Different companies have started adopting unique and innovative marketing strategies for attracting different categories of customers in this region. This paper first analyzes existing marketing strategies that are adopted by popular real estate firms for addressing different customer segments and then suggests newer ones to attract business from investors and buyers in the Delhi - National Capital Region (NCR) for residential purpose. Secondary information from various sources was used and primary information was collected by interacting with real estate developers and different categories of customers. Innovative applications of Information Technology in this industry are also portrayed in this paper.
Keywords: real estate, brand differentiation, marketing strategy, consumer behaviour
Published in RUNG: 05.04.2021; Views: 2816; Downloads: 0
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5. Statistical analysis of European digital strategies in times of crisisŠaza Babić, 2020, undergraduate thesis Abstract: Preparation and communication are essential in times of crisis. I was motivated to choose this topic by recent events in the world caused by the COVID 19 virus, which has affected every sphere, from the economy to human relations. However, tough times can be an opportunity to set brands apart from their competition. It is important, though, that they use marketing as a tool to create empathy, as this is the principle of reciprocity. Only in this way they can gain their trust, keep them loyal to the brand and be connected to it.
The thesis describes the importance of a well and properly prepared digital strategy that every company should have if a crisis were to occur again.
Keywords: Crisis, communication, COVID 19, strategy.
Published in RUNG: 18.11.2020; Views: 3869; Downloads: 155
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6. Prospects for Gamma-Ray Bursts detection by the Cherenkov Telescope ArrayE. Bissaldi, Andrej Filipčič, Gašper Kukec Mezek, Samo Stanič, Serguei Vorobiov, Lili Yang, Gabrijela Zaharijas, Danilo Zavrtanik, Marko Zavrtanik, 2015, published scientific conference contribution Keywords: Cherenkov Telescope Array, Gamma-Ray Bursts, very-high energy (VHE) gamma-ray emission, observational strategy optimization
Published in RUNG: 11.03.2016; Views: 5530; Downloads: 215
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7. Redshift measurement of Fermi Blazars for the Cherenkov Telescope ArrayP. Goldoni, Andrej Filipčič, Gašper Kukec Mezek, Samo Stanič, Serguei Vorobiov, Lili Yang, Gabrijela Zaharijas, Danilo Zavrtanik, Marko Zavrtanik, 2015, published scientific conference contribution Keywords: Cherenkov Telescope Array, very-high energy gamma-ray emission, active galactic nuclei, blazars, blazar redshift measurements, observational strategy optimization
Published in RUNG: 11.03.2016; Views: 5619; Downloads: 242
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8. Creating a high-resolution picture of Cygnus with the Cherenkov Telescope ArrayAmanda Weinstein, Andrej Filipčič, Gašper Kukec Mezek, Samo Stanič, Serguei Vorobiov, Lili Yang, Gabrijela Zaharijas, Danilo Zavrtanik, Marko Zavrtanik, 2015, published scientific conference contribution Keywords: Cherenkov Telescope Array (CTA), very-high energy (VHE) gamma-ray emission, star-forming regions, the Cygnus region, observational strategy optimization
Published in RUNG: 11.03.2016; Views: 5466; Downloads: 298
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