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Title:Strateško načrtovanje v dejavnosti turizma in gostinstva: študija primera turistične destinacije v izbrani mestni občini
Authors:Bizjak, Martin (Author)
Markič, Mirko (Mentor) More about this mentor... New window
Files:.pdf Martin_Bizjak.pdf (1,06 MB)
 
Language:Slovenian
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:V magistrskem delu obravnavamo problematiko strateškega managementa v izbrani turistični destinaciji, ker smo na področju raziskovanja in predhodnega preučevanja omenjene problematike identificirali raziskovalno vrzel. Namen magistrskega dela je, na podlagi sistematičnega pregleda domače in tuje strokovne literature ter zasnovi konceptualnega modela strategije razvoja turizma, empirično preveriti stopnjo razvitosti strateškega načrtovanja turistične in gostinske dejavnosti v izbrani turistični destinaciji ter podati morebitne predloge za izboljšanje stanja. Za empirični del raziskave smo uporabili kvalitativno metodo raziskovanja in oblikovali raziskovalna vprašanja ter nato opravili intervju s štirimi predstavniki turističnih ponudnikov in tremi predstavniki organizacij, ki so vpete v lokalni turizem. Ugotovili smo, da tako konkurenčne prednosti kot družbena odgovornost in vrednote statistično značilno vplivajo na uspešnost turističnega podjetja. Izidi iz raziskave predstavljajo prispevek k širšemu vpogledu na strateški management v turizmu ter bodo uporabni za vse tiste, ki se teoretično, raziskovalno ali strokovno ukvarjajo s to dejavnostjo.
Keywords:Management, organizacija, raziskava, strateški management, turistična destinacija
Year of publishing:2015
Source:Nova Gorica
COBISS_ID:4044027 Link is opened in a new window
URN:URN:SI:UNG:REP:FXZZJCCX
Views:4415
Downloads:400
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Secondary language

Language:English
Title:STRATEGIC PLANNING IN TOURISM AND HOSPITALITY BUSINESS – A CASE STUDY OF A TOURIST DESTINATION IN A CHOSEN MUNICIPALITY
Abstract:The thesis deals with the problem of strategic management in a selected tourist destination, where we have identified a research gapin the field of research and preliminary examination of this problem . The purpose of the master’s thesis is to empirically verify the level of development in the strategic planning of the tourism and catering activities in a selected tourist destination, based on a systematic review of the domestic and foreign professional literature and design a conceptual model of the tourism development strategy, and to provide any suggestions for improving the situation. For the empirical part of the research, we used qualitative research methods and formed research questions, and then we interviewed four representatives of tourism service providers and representatives of three organizations which are included in local tourism. We found that such competitive advantages as social responsibility and values significantly affected the performance of tourism businesses. The results of the survey will contribute to a deeper insight into strategic management in tourism, and will be useful for all those are theoretically, researching or professionally engaged in this activity.
Keywords:Management, organization, research, strategic management, tourist destination.


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