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Title:Razvoj in trženje mobilne aplikacije za pomoč pri izbiri nosilke za dojenčka
Authors:ID Koroušić Seljak, Barbara (Mentor) More about this mentor... New window
ID Drobič, Mojca (Author)
Files:.pdf Mojca_Drobic.pdf (1,90 MB)
MD5: CC5448F2E5E4B971F9946F0AEA169095
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:Nosilke za nošenje dojenčkov so postale svetovni trend, čemur sledi bogata izbira modelov nosilk različnih proizvajalcev. Namen razvoja in trženja mobilne aplikacije za pomoč pri izbiri nosilke za dojenčka je izobraževanje potrošnikov (mladih staršev) o merilih, ki so ključni pri izbiri nosilke. Cilj naloge je razviti mobilno aplikacijo, ki vodi uporabnika pri izbiri nosilke za dojenčka, z omejevanjem nabora nosilk na tiste, ki bi jim lahko ustrezale na podlagi starosti dojenčka. Mobilna aplikacija na osnovi vhodnih podatkov ponudi za vsako starostno skupino dva nabora ergonomskih nosilk, v enem naboru so nosilke, ki so uvrščene v nabor na podlagi lastnosti, ki jih predpiše proizvajalec, v drugem naboru pa so nosilke, ki so jih uvrstile na seznam svetovalke spletne trgovine mojŠkratek, na podlagi preizkušanja nosilk z več sto dojenčki. V diplomski nalogi je opisana podporna mobilna tehnologija, s poudarkom na razvoju mobilnih aplikacij s pomočjo agilne skram (angl. Scrum) metodologije. Sledi navedba dejstev o ergonomskem nošenju in ergonomskih pripomočkih za nošenje dojenčkov ter predstavitev mobilne aplikacije, ki je bila razvita na podlagi zahtev, pridobljenih z anketiranjem staršev. Predstavili smo tudi rezultate anket, s katerimi smo ocenili uspešnost mobilne aplikacije po preizkusnem obdobju 30 dni. Izkazalo se je, da je mobilna aplikacija učinkovito izobraževalno sredstvo, vendar ne more nadomestiti fizičnega pristopa usposobljene osebe, za oceno ustrezne ergonomske podpore dojenčka v nosilki. Za vstop mobilne aplikacije na trg smo pripravili poslovni načrt, v katerem smo opisali predvideno poslovno pot mobilne aplikacije.
Keywords:Agilna skram metodologija, nošenje ergonomske nosilke za dojenčka, Android, programska oprema, mobilna aplikacija, poslovni načrt, trženje
Place of publishing:Nova Gorica
Year of publishing:2019
PID:20.500.12556/RUNG-4731-f9a8026e-8cea-7210-ce8b-013bfd2c03a2 New window
COBISS.SI-ID:5450747 New window
NUK URN:URN:SI:UNG:REP:6RHN9FZV
Publication date in RUNG:16.09.2019
Views:4958
Downloads:198
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Secondary language

Language:Undetermined
Title:Development and marketing of a mobile app for decision-making support in baby carrier selection
Abstract:Baby carriers have become a global trend followed by a wide offer of carriers for consumers. The purpose of developing and marketing a mobile application to help select a baby carrier is by educating consumers (parents) about criteria that are important in choosing a carrier. The goal for a mobile application is to help users choose an infant carrier by limiting the number of carriers to those that might fit them based on the age of the baby. For each age group, the mobile application has two sets of ergonomic carriers. In the first set, there are carriers that are listed in the set based on the characteristics prescribed by the manufacturer. In the second set, there are carriers that have been included in the list by a consultant of an online shop Mojškratek based on testing of the carriers with several hundred infants. The bachelor’s thesis describes mobile technology with an emphasis on the development of mobile applications using the agile Scrum methodology. Mobile applications’ intent is to educate users about carrying babies in carriers. Summary of mobile technologies is followed by facts about ergonomic babywearing. Software development was based on the requirements of parents' surveys. After completing the development of the mobile application, we tested its performance with the second survey. We obtained results from the second survey that the mobile application is a good educational tool. However, it cannot replace the physical approach of a trained person to evaluate the appropriate ergonomic support of the baby in the carrier. In order to launch the mobile application into the market, we prepared a business plan in which we described the intended business application of mobile applications.
Keywords:Agile Scrum methodology, babywearing, ergonomic baby carriers, business plan, networking, android, program equipment, mobile application.


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