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Title:Citizen relationship management by the Government of India through social media channels
Authors:ID Gupta, Rajan (Interviewer)
ID Pal, Saibal K. (Author)
ID Muttoo, Sunil K. (Author)
Files: This document has no files that are freely available to the public. This document may have a physical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Work type:Unknown
Typology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:UNG - University of Nova Gorica
Abstract:This chapter outlines how Citizen Relationship Management (CRM), a concept derived from the more commonly known Customer Relationship Management, can enable a government to create awareness among citizens about the myriad of services provided by the public sector. The system also helps in attracting and recording responses from the citizens, thereby enabling government employees in responding to citizens’ concerns via social media.
Keywords:citizen relationship management, e-governance, social media, politics, data science
Year of publishing:2018
Number of pages:Str. 1-19
PID:20.500.12556/RUNG-6381 New window
COBISS.SI-ID:57906179 New window
Publication date in RUNG:31.03.2021
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Record is a part of a monograph

Title:Contemporary issues in social media marketing
Editors:Bikramjit Rishi, Subir Bandyopadhyay
Place of publishing:Abingdon
COBISS.SI-ID:24280550 New window