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Title:Converting apprehensive customers to willing customers : building trust in online shopping arena
Authors:ID Gupta, Rajan (Interviewer)
ID Pal, Saibal K. (Author)
Files: This document has no files that are freely available to the public. This document may have a physical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Language:English
Work type:Unknown
Typology:1.01 - Original Scientific Article
Organization:UNG - University of Nova Gorica
Abstract:This study focuses on knowing about the factors that can affect the trust levels of the consumers involved in online shopping. Trust has been identified as a prominent factor that ultimately leads to the transformation of the apprehensive customers into willing customers. The role of website design features and portal affiliation is tested regarding their impact in affecting the trusting beliefs of the customers. Structural Equation Modeling (SEM) was put to use to do the statistical testing on the data collected through students of tier III city of India. The results showed that the website design features have an important role to play in affecting the trusting beliefs of the people whereas portal affiliation didn’t have much of a role. The study implies that the website managers must focus on their design features if they want to gain the trust of their customers. The portal affiliation wouldn’t be fruitful in the case of a student at least. Better shoppers amongst students must be attracted towards portals through innovative designs and features.
Keywords:online shopping, building trust, website design features, portal affiliation, structural equation modelling, theory of reasoned action
Year of publishing:2017
Number of pages:str. 198-220
Numbering:Vol. 8, no. 2
PID:20.500.12556/RUNG-6395 New window
COBISS.SI-ID:57981187 New window
UDC:004
ISSN on article:0976-030X
DOI:10.5958/0976-173X.2017.00016.1 New window
NUK URN:URN:SI:UNG:REP:RUWCEHCB
Publication date in RUNG:01.04.2021
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Record is a part of a journal

Title:IIMS journal of management science
Shortened title:IIMS j. manag. sci.
Publisher:Rajiv Gandhi Indian Institute of Management, Shillong
ISSN:0976-030X
COBISS.SI-ID:57970947 New window

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