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Title:Vpliv digitalnega marketinga na pospeševanje prodaje v izbranem podjetju : diplomsko delo
Authors:ID Sošić, Jovan (Author)
ID Faganel, Armand (Mentor) More about this mentor... New window
Files:URL http://repozitorij.ung.si/IzpisGradiva.php?id=6688
 
.pdf Jovan_Sosic.pdf (1,87 MB)
MD5: 5F3FD214C7621C650545599E4B0B8771
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:Cilj in namen digitalnega marketinga je povezati ponudbo in povpraševanje. Digitalni marketing se osredotoča na stranko,ter z uporabo različnih oglaševalskih orodij omogoča različne in poceni pristope do potencijalnih strank in tako omogoča prihranek virov in denarja. Stranka lahko brska po ponudbah in idejah iz udobja svojega doma, tržni strokovnjaki pa lahko delajo celo od doma, še posebej, če uporabljajo eno najbolj priljubljenih platform danes, družbene medije. V diplomskem delu smo se osredotočili na uporabo storitve GoogleAds, oglaševalskega orodja za promoviranje poslovnih storitev podjetja Busness Solutons. Preučili smo, kako ustvariti oglaševalsko kampanjo in kaj so najbolj pomembni dejavniki pri pripravi oglaševalske kampanje z Google Ads. Podjetje je na ta način pridobilo večjo prisotnost na spletu in posledično nove stranke.
Keywords:diplomske naloge, digitalni marketing, optimizacija spletnih strani, povečanje prodaje, družbena omrežja, GoogleAds, marketinške strategije, kanali digitalnega marketinga
Place of publishing:Nova Gorica
Place of performance:Nova Gorica
Publisher:J. Sošić
Year of publishing:2021
Year of performance:2021
Number of pages:X, 46 str.
PID:20.500.12556/RUNG-6688 New window
COBISS.SI-ID:77719299 New window
UDC:339.138
NUK URN:URN:SI:UNG:REP:ZOV1TIRB
Publication date in RUNG:24.09.2021
Views:6271
Downloads:248
Metadata:XML DC-XML DC-RDF
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SOŠIĆ, Jovan, 2021, Vpliv digitalnega marketinga na pospeševanje prodaje v izbranem podjetju : diplomsko delo [online]. Bachelor’s thesis. Nova Gorica : J. Sošić. [Accessed 1 April 2025]. Retrieved from: https://repozitorij.ung.si/IzpisGradiva.php?lang=eng&id=6688
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Secondary language

Language:English
Title:The impact of digital marketing on sales promotion in a chosen company.
Abstract:The goal and purpose of digital marketing is to connect supply and demand. Digital marketing focuses on the customer, and by using different advertising tools allows different and inexpensive approaches to potential customers and thus saves resources and money. A customer can browse offers and ideas from the comfort of their own home, and market professionals can work even from home, especially if they use one of the most popular platforms today, social media. In the bachelor thesis, we focused on the use of the Google Ads advertising service, for the promotion of business services of Business Solutions. We analysed how to set up an advertising campaign, and what are the most important factors in preparing a Google Ads advertising campaign. In this way, the company gained more online presence, and consequently new customers.
Keywords:Digital marketing, search engine optimisation, increase of sales. social networks, GoogleAds, marketing strategies, digital marketing channels


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