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Title:IZVOZ VIN KLETI BRDA, Z. O. O., V ZADNJIH DVAJSETIH LETIH
Authors:ID Sila, Iztok (Mentor) More about this mentor... New window
ID Valentinčič, Tereza (Author)
Files:.pdf RAZ_Valentincic_Tereza_i2022.pdf (890,46 KB)
MD5: 1144E621328FDA9DAFD2E89C1E3C9651
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FVV - School for Viticulture and Enology
Abstract:Izvoz je postal zelo pomemben vir prihodkov in nič drugače ni tudi za vino. Slovenska vina so vedno bolj prepoznavna na vinskem zemljevidu in vedno več držav si želi uvažati slovenska vina, zato ni čudno, da so slovenski vinarji na tujih trgih vedno bolj uspešni. Največja izvoznica slovenskih vin je Klet Brda, z. o. o, ki izvaža v že kar 26 držav po svetu. V diplomskem delu se posvetimo izvozu Kleti Brda in izpostavimo tri največje države, v katere izvaža in so si med seboj različne. To so Združene države Amerike, Kitajska in Velika Britanija. Kaj je pomembno, da je izvoz uspešen in kakšna komunikacija je potrebna, da je prodaja uspešna? Skozi intervjuje, ki smo jih opravili z zaposlenimi v Kleti Brda, smo spoznali potek in delo, ki smo ga v diplomskem delu tudi opisali. Izpostavili smo razlike med državami in kakšne metode se uporabljajo, da je prodaja na določenem trgu uspešna. Skozi delo spoznamo, kako poteka izvoz v kleti in kako se je v zadnjih dvajsetih letih spreminjal.
Keywords:izvoz, Klet Brda, z. o. o, Združene države Amerike, Kitajska, Velika Britanija
Place of publishing:Nova Gorica
Year of publishing:2022
PID:20.500.12556/RUNG-7341 New window
COBISS.SI-ID:128049411 New window
NUK URN:URN:SI:UNG:REP:YLZE2WE8
Publication date in RUNG:04.11.2022
Views:2295
Downloads:45
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Secondary language

Language:English
Title:EXPORT OF KLET BRDA, Z. O. O., WINES IN THE LAST TWENTY YEARS
Abstract:Export of goods has become a very important source of income, which also applies to export of wine. Slovene wine is becoming increasingly recognised on the wine world map, and a growing number of countries want to import it. It is not surprising to hear that Slovene winemakers are successful in foreign markets. The greatest exporter of Slovene wine is Klet Brda, which already exports to 26 countries across the world. In this paper, I study the export of Klet Brda, highlighting the three greatest, but different countries where it exports to: United States of America, China and Great Britain. What makes export successful and what type of communication is required for successful sales? By conducting interviews with workers at Klet Brda, I gained insight into their work, which is described in the paper. I outlined differences between countries and the methods they use to make sales in a certain market successful. The paper presents how export is achieved at Klet Brda and how this process has changed in the past twenty years.
Keywords:export, Klet Brda, United States of America, China, Great Britain


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