| Title: | Comparison of Effectiveness between Traditional and Digital Marketing in a Selected Company |
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| Authors: | ID Milost, Mateja (Mentor) More about this mentor... 
ID Stoilkovska, Veronika (Author) |
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| Files: |  Veronika_Stoilkovska.pdf (1,56 MB)
MD5: FD9D4C3F8ED732B2714D93FC9E7C3626
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| Language: | English |
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| Work type: | Bachelor thesis/paper |
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| Typology: | 2.11 - Undergraduate Thesis |
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| Organization: | PTF - Faculty of Engineering and Management
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| Abstract: | The thesis contains the differences between traditional and digital marketing, a
comparison between the advantages and disadvantages for both marketing methods,
types of channels they have, methods of calculating the effectiveness of both methods
and research to show how theory can be put into application in the real world, and
what kind of results come out.
The research is based on data from a selected company, Bolton Adriatic d.o.o., where
there are consumer brands from three types of industries: house cleaning brand, food
brand, and personal care brand. These brands are introduced by traditional ways of
marketing, digital ways of marketing, and both marketing ways. The goal of the
research is to show the performance of different channels in the year of 2020.
The approach to the research is secondary based. Quantitative data was gathered from
archives and analysed further into descriptive representation. |
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| Keywords: | Traditional marketing, digital marketing, effectiveness, data, performance, comparison, metrics, key performance indicators, advantages and disadvantages |
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| Place of publishing: | Nova Gorica |
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| Year of publishing: | 2022 |
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| PID: | 20.500.12556/RUNG-7373 |
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| COBISS.SI-ID: | 121270531 |
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| NUK URN: | URN:SI:UNG:REP:XJEAD0NP |
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| Publication date in RUNG: | 14.09.2022 |
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| Views: | 2398 |
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| Downloads: | 60 |
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| Metadata: |    |
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