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Title:Comparison of Effectiveness between Traditional and Digital Marketing in a Selected Company
Authors:ID Milost, Mateja (Mentor) More about this mentor... New window
ID Stoilkovska, Veronika (Author)
Files:.pdf Veronika_Stoilkovska.pdf (1,56 MB)
MD5: FD9D4C3F8ED732B2714D93FC9E7C3626
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:The thesis contains the differences between traditional and digital marketing, a comparison between the advantages and disadvantages for both marketing methods, types of channels they have, methods of calculating the effectiveness of both methods and research to show how theory can be put into application in the real world, and what kind of results come out. The research is based on data from a selected company, Bolton Adriatic d.o.o., where there are consumer brands from three types of industries: house cleaning brand, food brand, and personal care brand. These brands are introduced by traditional ways of marketing, digital ways of marketing, and both marketing ways. The goal of the research is to show the performance of different channels in the year of 2020. The approach to the research is secondary based. Quantitative data was gathered from archives and analysed further into descriptive representation.
Keywords:Traditional marketing, digital marketing, effectiveness, data, performance, comparison, metrics, key performance indicators, advantages and disadvantages
Place of publishing:Nova Gorica
Year of publishing:2022
PID:20.500.12556/RUNG-7373 New window
COBISS.SI-ID:121270531 New window
Publication date in RUNG:14.09.2022
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