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Title:STRATEŠKI NAČRT DRUŽINSKEGA PODJETJA JOLI : magistrsko delo
Authors:ID Zavec, Armand (Author)
ID Markič, Mirko (Mentor) More about this mentor... New window
Files:.pdf Armand_Zavec.pdf (825,52 KB)
MD5: 32AAD3129BD62B9DE51752C5A90757CE
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:Namen magistrskega dela je na podlagi proučitve teoretičnih izhodišč o strateškem managementu izdelati strateški načrt za družinsko podjetje Joli, v katerem se ukvarjajo z izdelavo in trženjem naravne kozmetike. Magistrsko delo je razdeljeno na dva dela, teoretičnega in empiričnega. Najprej smo uporabili kvantitativno znanstvenoraziskovalno metodo. Opravili smo sistematični pregled dosedanjih empiričnih raziskav, da bi ugotovili, katera orodja, metode in tehnike strateškega načrtovanja so bili najpogosteje uporabljeni pri 15 magistrskih delih v Republiki Sloveniji. V empiričnem delu magistrskega dela smo uporabili študijo primera, s pomočjo katere smo izdelali strateški načrt za družinsko podjetje Joli, ki izhaja iz dejavnikov procesnega modela politike organizacije, ter analizirali slabosti, prednosti, izzive in nevarnosti na področju človeških, tehnično-tehnoloških in organizacijskih virov v izbranem družinskem podjetju. Strateški načrt bo v pomoč izbranemu podjetju pri iskanju priložnosti za nov izdelek, njegov trajnostni razvoj in uspešno konkurenčnost na tržišču.
Keywords:analiza ekosistema, analiza SPIN, družinsko podjetje, strateški management, strateški načrt.
Place of publishing:Nova Gorica
Year of publishing:2023
PID:20.500.12556/RUNG-8009 New window
COBISS.SI-ID:165385987 New window
NUK URN:URN:SI:UNG:REP:GQFT1ACX
Publication date in RUNG:22.09.2023
Views:1916
Downloads:23
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:13.06.2023

Secondary language

Language:English
Title:Strategic plan for the Joli family enterprise : Strategic plan for the Joli family enterprise
Abstract:The purpose of the master's thesis is to create a strategic plan for the Joli family company, which deals with the production and marketing of natural cosmetics, based on the study of theoretical starting points on strategic management. The master's thesis is divided into two parts - theoretical and empirical. First, we used a quantitative scientific research method. We carried out a systematic review of previous empirical research in order to find out which tools, methods and techniques of strategic planning were most often used in 15 master's theses in the Republic of Slovenia. In the empirical part of the master's thesis, we used a case study with the help of which we analyzed weaknesses, strengths, challenges and threats in the field of key resources (human, technical-technological and organizational) in the selected family company Joli. The company should look for new product opportunities and take advantage of them in order to successfully compete in the market.
Keywords:environmental analysis, family business, management SPIN, strategic plan.


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