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Title:Analiza konkurenčnih izdelkov in implementacija podatkov v interno platformo podjetja
Authors:ID Ivanovska, Aneta (Mentor) More about this mentor... New window
ID Novak, Timotej (Author)
Files:.pdf Timotej_Novak.pdf (2,23 MB)
MD5: A8385928F499E98E25CCA0D92176C0D1
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:Podjetja s pomočjo analize konkurenčnih izdelkov pridobivajo pomembne informacije o uporabljenih pristopih, rešitvah, stroškovnih ter delovnih optimizacijah pri proizvodnji, ki so se izkazale kot učinkovite pri konkurenčnih podjetjih. Problem v izbranem podjetju je predstavljala nejasna, razpršena in težko dostopna baza podatkov z rezultati analiz. Rešitev predstavlja platforma podjetja, namenjena hranjenju in deljenju podatkov, kjer se na enem mestu zbirajo podatki pridobljeni z analizo izdelkov in ostale pomembne informacije. Podatke je potrebno analizirati, filtrirati in jih implementirati v platformo. Tako imajo delavci v razvojnih oddelkih podjetja na različnih koncih sveta takojšen in pregleden dostop do koristnih informacij o posameznih izdelkih, kar jim služi za bolj učinkovit in hitrejši razvoj novih izdelkov. Namen diplomske naloge je prikazati pomembnost analize konkurenčnih izdelkov za podjetje na nenehno spreminjajočem se globalnem trgu in prikazati, kako poteka implementacija in upravljanje podatkov v spletni platformi v povezavi z analizo konkurenčnih izdelkov.
Keywords:Analiza konkurenčnih izdelkov, spletna platforma, baza podatkov, avtomobilska industrija
Place of publishing:Nova Gorica
Year of publishing:2023
PID:20.500.12556/RUNG-8021 New window
COBISS.SI-ID:150736643 New window
NUK URN:URN:SI:UNG:REP:4YS1IXVJ
Publication date in RUNG:03.05.2023
Views:1459
Downloads:22
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Secondary language

Language:English
Title:An analysis of competing products and the implementation of data into the company's internal platform
Abstract:Companies use the analysis of competing products to obtain important information about the different approaches, solutions and cost or efficiency optimizations that are later used in production. These solutions have already been proven to be effective with competitors and companies always strive to make their products better and the production costs lower. The problem in the selected company was a vague and scattered database cointaining the results of analyzes, which was not easily accessible to everyone in the development departments. The solution is the company's internal database platform, where data obtained from product analysis and other important information for developers are collected in one place. Data needs to be analyzed, filtered and then implemented in the platform. In this way, the company's development workers around the world will have immediate and non-stop transparent access to useful information about individual products, which will help them to develop new products more efficiently and faster. The purpose of the thesis is to show the importance of the analysis of competing products fort he company in a constantly changing market and to show how the implementation and management of data in the online platform is connected with the analysis of competing products.
Keywords:Competitive product analysis, web platform, database, automotive industry


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