| Title: | Advertising Strategies and New Media |
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| Authors: | ID Vaupotič, Aleš, Univerza v Novi Gorici (Author) |
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| Files: |
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| Language: | English |
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| Work type: | Not categorized |
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| Typology: | 3.15 - Unpublished Conference Contribution |
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| Organization: | UNG - University of Nova Gorica
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| Abstract: | The new media introduce new communicative constellations in all fields of human life (e.g. the increasing presence of Internet connection potentially facilitates dialogue over enormous distances). However, the human receptive capabilities are limited. The presentation shows a number of themes and communicative strategies that have been used in real advertising campaigns to point to possible approaches to creating new channels of communication.
Predavanje v sklopu “prenosa znanja” v projektu “Po kreativni poti do znanja 2016/2017: UVAJANJE SODOBNIH PRISTOPOV PRI SPODBUJANJU MLADIH K INOVATIVNOSTI IN PODJETNOSTI”, 31. maja 2017, ob 9.00. uri na Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina). |
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| Keywords: | novi mediji, oglaševanje, internet |
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| Place of performance: | Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina) |
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| Year of performance: | 2017 |
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| PID: | 20.500.12556/RUNG-3867-aceefec4-f50e-528b-2da2-0ddb482f01e0 |
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| COBISS.SI-ID: | 5123323 |
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| NUK URN: | URN:SI:UNG:REP:1QQ4G2JU |
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| Publication date in RUNG: | 07.03.2018 |
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| Views: | 4507 |
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| Downloads: | 0 |
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