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Title:Advertising Strategies and New Media
Authors:ID Vaupotič, Aleš, Univerza v Novi Gorici (Author)
Files: This document has no files that are freely available to the public. This document may have a physical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Language:English
Work type:Not categorized
Typology:3.15 - Unpublished Conference Contribution
Organization:UNG - University of Nova Gorica
Abstract:The new media introduce new communicative constellations in all fields of human life (e.g. the increasing presence of Internet connection potentially facilitates dialogue over enormous distances). However, the human receptive capabilities are limited. The presentation shows a number of themes and communicative strategies that have been used in real advertising campaigns to point to possible approaches to creating new channels of communication. Predavanje v sklopu “prenosa znanja” v projektu “Po kreativni poti do znanja 2016/2017: UVAJANJE SODOBNIH PRISTOPOV PRI SPODBUJANJU MLADIH K INOVATIVNOSTI IN PODJETNOSTI”, 31. maja 2017, ob 9.00. uri na Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina).
Keywords:novi mediji, oglaševanje, internet
Place of performance:Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina)
Year of performance:2017
PID:20.500.12556/RUNG-3867-aceefec4-f50e-528b-2da2-0ddb482f01e0 New window
COBISS.SI-ID:5123323 New window
NUK URN:URN:SI:UNG:REP:1QQ4G2JU
Publication date in RUNG:07.03.2018
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Document is financed by a project

Funder:Other - Other funder or multiple funders
Name:Po kreativni poti do znanja 2016/2017: UVAJANJE SODOBNIH PRISTOPOV PRI SPODBUJANJU MLADIH K INOVATIVNOSTI IN PODJETNOSTI

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