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Title:Advertising Strategies and New Media
Authors:Vaupotič, Aleš (Author)
Files:This document has no files. This document may have a phisical copy in the library of the organization, check the status via COBISS. Link is opened in a new window
Work type:Not categorized (r6)
Tipology:3.15 - Unpublished Conference Contribution
Organization:UNG - University of Nova Gorica
Abstract:The new media introduce new communicative constellations in all fields of human life (e.g. the increasing presence of Internet connection potentially facilitates dialogue over enormous distances). However, the human receptive capabilities are limited. The presentation shows a number of themes and communicative strategies that have been used in real advertising campaigns to point to possible approaches to creating new channels of communication. Predavanje v sklopu “prenosa znanja” v projektu “Po kreativni poti do znanja 2016/2017: UVAJANJE SODOBNIH PRISTOPOV PRI SPODBUJANJU MLADIH K INOVATIVNOSTI IN PODJETNOSTI”, 31. maja 2017, ob 9.00. uri na Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina).
Keywords:novi mediji, oglaševanje, internet
Year of performance:2017
Place of performance:Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina)
COBISS_ID:5123323 Link is opened in a new window
Categories:Document is not linked to any category.
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