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Title:Trženje v razmerah globalnega poslovanja
Authors:Drole, Maja (Author)
Faganel, Armand (Mentor) More about this mentor... New window
Files:URL http://www.ung.si/~library/diplome/PTF/30Drole.pdf
 
.pdf 30Drole.pdf (520,00 KB)
 
Language:Slovenian
Work type:Undergraduate thesis (m5)
Tipology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:V diplomski nalogi je predstavljena oblika trženja, ki jo narekujejo globalni trendi. V prvem delu gre zgolj za analizo in predstavitev globalnega trženja na podlagi literature in drugih virov. Opredeljeni so pojem globalnega trženja, razvoj globalnega trženja, globalno okolje s poudarkom na avtomobilski industriji ter glavni štirje elementi trženjskega spleta. Drugi del se navezuje na uspešno globalno podjetje Iskra Avtoelektrika. V njem je prikazan celoten projekt nastopa Iskre Avtoelektrike na industrijskem sejmu. Sejemski nastop je namreč ena izmed pomembnih oblik komuniciranja na globalnem trgu.
Keywords:diplomske naloge, marketing, trgovina, avtomobilska industrija, Iskra Avtoelektrika
Year of publishing:2006
Publisher:M. Drole
Number of pages:VIII, 49 str.
Source:Nova Gorica
COBISS_ID:505339 Link is opened in a new window
UDC:339.138
URN:URN:SI:UNG:REP:DKX7FTLZ
Views:3626
Downloads:251
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Secondary language

Language:English
Abstract:This thesis describes special way of doing marketing, dictated by the global trends. In the first part the thesis deals with the analysis and explanations of global marketing, based on literature and other sources. There are explained the basic concepts of global marketing, the development of global marketing, the global environment with the stress on automotive industry and four key marketing mix elements. The second part is based on Iskra Avtoelektrika, a successful global company. It is explained how Iskra Avtoelektrika manages (runs on) the performance on industrial fair project. Fairs are namely the most important way of communication on global market.


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