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Title:Trženje v razmerah globalnega poslovanja
Authors:ID Drole, Maja (Author)
ID Faganel, Armand (Mentor) More about this mentor... New window
Files:URL http://www.ung.si/~library/diplome/PTF/30Drole.pdf
 
.pdf 30Drole.pdf (520,00 KB)
MD5: F9F99D5F9587E5BE4966A5B67073916F
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:PTF - Faculty of Engineering and Management
Abstract:V diplomski nalogi je predstavljena oblika trženja, ki jo narekujejo globalni trendi. V prvem delu gre zgolj za analizo in predstavitev globalnega trženja na podlagi literature in drugih virov. Opredeljeni so pojem globalnega trženja, razvoj globalnega trženja, globalno okolje s poudarkom na avtomobilski industriji ter glavni štirje elementi trženjskega spleta. Drugi del se navezuje na uspešno globalno podjetje Iskra Avtoelektrika. V njem je prikazan celoten projekt nastopa Iskre Avtoelektrike na industrijskem sejmu. Sejemski nastop je namreč ena izmed pomembnih oblik komuniciranja na globalnem trgu.
Keywords:diplomske naloge, marketing, trgovina, avtomobilska industrija, Iskra Avtoelektrika
Place of publishing:Nova Gorica
Publisher:M. Drole
Year of publishing:2006
Number of pages:VIII, 49 str.
PID:20.500.12556/RUNG-509 New window
COBISS.SI-ID:505339 New window
UDC:339.138
NUK URN:URN:SI:UNG:REP:DKX7FTLZ
Publication date in RUNG:15.10.2013
Views:5902
Downloads:319
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Secondary language

Language:English
Abstract:This thesis describes special way of doing marketing, dictated by the global trends. In the first part the thesis deals with the analysis and explanations of global marketing, based on literature and other sources. There are explained the basic concepts of global marketing, the development of global marketing, the global environment with the stress on automotive industry and four key marketing mix elements. The second part is based on Iskra Avtoelektrika, a successful global company. It is explained how Iskra Avtoelektrika manages (runs on) the performance on industrial fair project. Fairs are namely the most important way of communication on global market.


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