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Title: Marketinški načrt vstopa vinarstva Marko Sirk na nemški in italijanski trg : diplomsko delo Authors: ID Sirk, Miha (Author) ID Sila, Iztok (Mentor) More about this mentor... Files: Miha_Sirk.pdf (1,19 MB) MD5: 2E970DCAD696DAE16A3D41DC2400265B   Language: Slovenian Work type: Bachelor thesis/paper Typology: 2.11 - Undergraduate Thesis Organization: FVV - School for Viticulture and Enology Abstract: V svojem diplomskem delu sem raziskoval, kaj je ključnega pomena za vstop našega vinarstva (vina Marko Sirk) na italijanski in nemški vinski trg. Kot mlada blagovna znamka smo zaenkrat prisotni samo na slovenskem trgu, v Italiji pa sodelujemo le z enim manjšim uvoznikom. Namen mojega diplomskega dela je bil zato usmerjen v pomembne korake pri vstopu na nov vinski trg. Opravil sem kvalitativno raziskavo in obdelal podatke sekundarnega gradiva. V teoretičnem delu sem najprej izvedel situacijsko analizo, ki je vključevala analizo trgov ter konkurence, nato pa sem opisal še marketinški splet. V svojem empiričnem delu sem opravil konkretno situacijsko analizo za naše vinarstvo. Vključil sem tudi konkurenco na vinskem trgu ter s tremi izbranimi vinskimi kletmi opravil intervjuje, katere sem nato analiziral tudi v rezultatih in razpravi. Keywords: diplomske naloge, marketinški načrt, vstop na tuje trge, nemški trg, italijanski trg, vinarstvo Place of publishing: Nova Gorica Place of performance: Nova Gorica Publisher: M. Sirk Year of publishing: 2024 Year of performance: 2024 Number of pages: X, 41 str. PID: 20.500.12556/RUNG-8640  COBISS.SI-ID: 187216899  UDC: 634.8+663.2 NUK URN: URN:SI:UNG:REP:ITA1X2YK Publication date in RUNG: 29.02.2024 Views: 1616 Downloads: 22 Metadata:    Cite this work Plain text BibTeX EndNote XML EndNote/Refer RIS ABNT ACM Ref AMA APA Chicago 17th Author-Date Harvard IEEE ISO 690 MLA Vancouver : Copy citation

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License:	CC BY-SA 4.0, Creative Commons Attribution-ShareAlike 4.0 International
Link:	http://creativecommons.org/licenses/by-sa/4.0/
Description:	This Creative Commons license is very similar to the regular Attribution license, but requires the release of all derivative works under this same license.
Licensing start date:	14.11.2023

Secondary language

Language:	English
Title:	MARKETING PLAN FOR THE ENTRY OF MARKO SIRK WINERY ON THE GERMAN AND ITALIAN MARKET
Abstract:	My research was focused on how to enter the Italian and German wine market with our winery, Marko Sirk wines. As a young wine brand we are curently present only in the Slovenian wine market. In Italy, we cooperate with only one small importer for now. Therefore, the purpose of my thesis was aimed at the important steps in entering a new wine market. My research is qualitative, I processed the data of pre-written material. In the theoretical part, I first performed a situational analysis, which included an analysis of markets and competition. Then I described the marketing mix. In my empirical work, I performed a concrete situational analysis for our winery. I also included competition on the wine market and conducted interviews with three selected wineries, which I then analyzed in the results and discussion.
Keywords:	marketing plan, Marko Sirk wines, entering foreign markets, German market, Italian market.

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